Job Description:
Ironmark is looking for a creative and organized Content Marketing Specialist to help us tell our story across multiple marketing channels. This role is ideal for someone who enjoys creating engaging content, managing editorial calendars, and finding ways to maximize the impact of every piece of content. As Ironmark’s Content Marketing Specialist, you’ll understand and live the perspective of our ICP and personas, along with Ironmark’s positioning and how we add value to our best prospects. Using that north star, you will plan, create and distribute content that supports brand awareness, customer engagement, and lead generation. From blog posts and webinars to podcasts and social media, you'll help ensure our content is consistent, compelling, and aligned with our business goals.
Responsibilities:
Create High-Quality Content
Develop and manage content across multiple channels, including:
Blog articles
Customer stories and case studies
Social media content
Email campaigns
Webinar promotion and follow-up
Podcast production and promotion
Video scripts and supporting content
Website copy
Manage the Content Process
Maintain the editorial calendar
Coordinate content production from idea to publication
Work with internal subject matter experts
Manage freelancers or creative vendors when needed
Ensure brand voice and messaging remain consistent across channels
Measure Performance
Track content performance
Recommend optimization opportunities
Use analytics to improve future content
Identify high-performing content to repurpose
Growth & Mentorship
This role is built to grow. You'll work closely with Ironmark's AI and Operations leaders to learn how to build AI-assisted content systems that make a small team produce like a large one, a skillset that is quickly becoming one of the most valuable in marketing. As you build that capability and the function grows, so does the role, with a path toward content leadership.
Required Skills:
Bachelor's degree in Marketing or related field
At least 3 years of content marketing experience
Experience creating content for multiple marketing channels
Excellent writing, editing, and storytelling skills
Experience managing content calendars
Ability to interview subject matter experts and translate complex topics into engaging content
Familiarity with SEO and content optimization
Experience with video, podcast, or webinar production workflows
Knowledge of marketing analytics and content performance measurement
Strong organizational and project management skills
Ability to work independently in a remote environment
Preferred Experience:
HubSpot Marketing Hub
B2B marketing
WordPress or other CMS
Graphic design tools such as Canva or Adobe
Ironmark is a multi-location marketing company that serves franchisees and local operators by coordinating integrated marketing programs across multiple channels including paid media, SEO, social media, content, creative, web, analytics, print, and marketing technology. The company helps local business owners understand available marketing services, make informed decisions, and maximize the value of their marketing investments. Ironmark operates as a strategic partner that connects each location's business goals with coordinated execution across diverse marketing disciplines, providing day-to-day account management, performance guidance, and responsive support within broader brand marketing programs.
