Location: Remote
Type: Contracted
Experience Level: Entry Level
You will serve as an AI Content Producer for Etaily Brand Labs, supporting the content production needs of its in-house brand portfolio, including Nutrie, Fizzko, Revibe, InGlow, AllNite, and Best Mama. Your role is to produce high-quality, on-brand creative assets across wellness, beauty, lifestyle, maternal care, and adult wellness categories.
You will use Higgsfield as the primary AI production platform to create short-form videos, static assets, product-led content, motion creatives, social content, and campaign materials at speed and scale. You will work closely with the Brand Building team to translate briefs into platform-ready content for TikTok, Meta, Lazada, Shopee, TikTok Shop, affiliate channels, and other digital touchpoints.
Produce AI-assisted creative assets using Higgsfield, including short-form videos, social content, product explainers, performance creatives, static assets, and motion-led campaign materials.
Develop reusable Higgsfield-based workflows for image generation, video generation, image-to-video execution, prompt systems, product consistency, editing, and creative variations.
Translate brand positioning, campaign objectives, and product priorities into clear, effective, and platform-ready creative outputs.
Create content variations for testing across paid media, organic social, marketplace, affiliate, and brand channels.
Ensure that all final assets are on-brand, accurate, properly formatted, and ready for publishing or media deployment.
Organize prompts, working files, exports, and production references for efficient team handoff and future reuse.
You are expected to have strong capability or working knowledge in AI-assisted content creation, generative content production, and short-form video development, with Higgsfield as the main production platform. You are also expected to demonstrate strong visual judgment, storytelling ability, platform-native content understanding, and the ability to work across multiple brands with distinct audiences, tones, and visual identities.
Success in this role means helping Etaily Brand Labs build a scalable Higgsfield-led AI content production workflow that allows the team to create high-quality, strategic, and platform-ready content faster, while maintaining brand consistency and creative effectiveness.
Etaily is a digital-native retail platform that serves as an end-to-end e-commerce enabler and retail service provider for Southeast Asia. The company leverages technology, industry expertise, and strategic collaborations to help consumer brands—spanning beauty, health, wellness, lifestyle, fashion, FMCG, and other categories—expand their online presence across marketplaces, direct-to-consumer channels, and retail formats. Etaily provides comprehensive services including brand management, marketplace management, D2C operations, digital marketing, brand data analytics, digital shelf monitoring, retail planning, and brand building. The platform manages over 400 online stores and has added 150 new brands while creating 120 retail experiences across 7+ regions, delivering solutions that bridge online and offline commerce for both global and regional brands entering the Southeast Asian market.
