Email Marketing Specialist
Philippines Temporary - Remote
Company and Vision PlanetArt’s vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of life events.
The company’s brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading SimplytoImpress card and stationery site, as well as Personal Creations, CafePress and ISeeMe! Visit www.planetart.com to learn more about our brands.
We have more than 500 team members across multiple offices, primarily in Calabasas CA, San Diego CA, Woodridge IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe.
Job Overview PlanetArt is looking for an Email Marketing Specialist. In this role, you will be responsible for planning, strategizing, building, executing, and analyzing email and SMS marketing campaigns for CafePress. You will work closely with designers, merchandising teams, and CafePress’ Sr. Email Marketing Manager to bring campaigns to life—while also communicating performance insights and strategic recommendations to leadership. If you're a data-driven problem solver with a creative eye and a knack for attention to detail, this is a great fit.
This is a temporary fully remote, work-from-home position. Possibility to convert to Full-Time, Long Term.
What You'll Do Key Responsibilities
Plan, build, and deploy email and SMS campaigns in Cordial and Attentive
Maintain and execute a promotional email calendar that strategically aligns CafePress products with offers, seasonality, and audience segments
Execute the build for promotional offers and promo codes, ensuring correct setup and seamless customer redemption
Review creative mock-ups and copywriting drafted by the Design team, providing approval or actionable feedback to ensure accuracy and brand alignment
Build and maintain audience segments and suppression lists within Cordial for targeted messaging
Track performance metrics, run A/B tests, and interpret results to inform future campaign strategy
Compile and deliver weekly campaign performance reports with clear insights and recommendations for leadership
Manage email proofing, QA, render checks, scheduling, and final send parameters
Coordinate with design and merchandising teams to ensure campaigns align with product positioning and brand priorities
Perform other duties and special projects assigned as needed
What You Should Have Skills, Qualifications, and Requirements
Required Experience:
3–5 years of hands-on email marketing experience, including campaign execution within an ESP (Cordial experience a plus)
Strong understanding of email KPIs (open rate, CTR, CTOR, bounce rate, unsubscribe rate) and e-commerce metrics (revenue, AOV, conversion rate, etc) and what stories they tell to inform campaign optimization
Required Skills:
Marketing Strategy & Planning: Ability to manage and execute a promotional calendar aligned with seasonal trends, product priorities, and business goals
Campaign Analysis: Ability to interpret A/B test results and translate data into clear strategic recommendations
Email Platforms & Automation: Familiarity with ESPs (Cordial preferred) and SMS platforms (Attentive preferred) for campaign management, automation, and analytics
Audience Management: Experience with segmentation and suppression logic within an ESP to optimize campaign targeting based on the customer lifecycle
HTML & CSS: Working knowledge for light edits within existing templates; full coding ability is a bonus
Excel / Reporting: Proficient in building tables, charts, and graphs for campaign reporting
Communication: Strong written and verbal skills; comfortable presenting to leadership and cross-functional partners
Bonus Points:
Cordial or Attentive platform experience
Marketing platform certifications
Full HTML/CSS email development capability
Experience using AI tools for email coding or content generation
Who You Are
A strategic thinker who understands how to align promotions, products, and timing for maximum impact
Highly organized and comfortable managing multiple campaigns in a fast-paced e-commerce environment
Analytically minded—you interpret data, spot trends, and turn metrics into actionable recommendations
A strong collaborator who works effectively with design, merchandising, and cross-functional teams
A proactive communicator who flags issues early and keeps stakeholders informed
Comfortable working remotely across time zones and quick to learn new tools as the stack evolves
What You Can Expect Working Conditions
Position requires long term and fully remote work scheduled from 9:00 AM to 6:00 PM US Pacific Time
Position requires regular, continuous use of computer.
Position requires regular sitting and standing.
Position requires regular interaction with team members through the following methods: phone, WebEx, Slack, or email.
Position requires time and screen tracking via Hubstaff
Work From Home Requirements
Own computer (Windows 10 or higher or Mac, at least 8GB RAM and at least Intel i5, Ryzen 5 or M1 processor)
Reliable high-speed internet access
Noise-cancelling headset (if applicable)
Private, distraction-free environment (if applicable)
Pay Range- Pay Rate: ₱60,000 to ₱67,000 per month
PlanetArt is a leading seller of personalized and made-on-demand products, operating multiple consumer-focused brands including FreePrints, FreePrints Photobooks, SimplytoImpress, Personal Creations, CafePress, and ISeeMe!. The company provides consumers with tools, content, and an end-to-end customer experience for creating high-quality, meaningful finished products and celebrating life events. With more than 500 team members across multiple offices primarily located in California, Illinois, Minnesota, plus company-owned offices in China and Europe, PlanetArt has established itself as a significant player in the personalized product and e-commerce space.
