We’re looking for a highly capable and hands-on CRM & Email Marketing Manager to support the delivery, execution, and optimisation of CRM-driven communications across a complex, multi-brand portfolio.
This is a fixed-term maternity cover role, reporting into the Senior CRM & Email Marketing Manager. The role will focus on executing high-performing email campaigns, building and optimising CRM automation, and delivering high-quality customer communication journeys. We are looking for someone with strong technical CRM and automation expertise, combined with excellent creative judgement — someone who can confidently build workflows in ClickDimensions and MS Dynamics while also creating professional, visually engaging, high-converting email communications.
The ideal candidate will be comfortable executing across the full campaign lifecycle — from building automations and sales sequences to designing emails, writing compelling copy, and ensuring all communications are delivered to a high standard.
Key Responsibilities
Email content, design & campaign execution
Build and execute visually engaging, high-performing email campaigns across newsletters, sales sequences, lead nurture journeys, and operational communications.
Design professional, on-brand email layouts and content optimised for engagement and conversion.
Write and refine compelling email copy aligned to brand tone and messaging.
Ensure all communications are accurate, proof-read, and delivered to a high standard.
Marketing automation & sales sequencing
Build, manage, and optimise email automation workflows in ClickDimensions to support nurture journeys, onboarding, sales sequencing, and re-engagement campaigns.
Implement best practice across segmentation, personalisation, and journey logic.
Email communications coordination
Support the planning and execution of the email communications calendar.
Collaborate with data, web, creative, and marketing teams to ensure aligned and well-timed communications.
Performance & reporting
Monitor and report on campaign performance, including open rates, click-through rates, and conversions.
Use insights to continuously improve campaign effectiveness and engagement.
Skills, Knowledge and Expertise
Proven experience in a CRM, email marketing, or marketing automation role (ideally B2B).
Hands-on experience with ClickDimensions and MS Dynamics (or similar CRM platforms).
Strong understanding of email marketing best practices, including segmentation, personalisation, and deliverability.
Experience building email campaigns, automation workflows, and CRM-integrated forms.
Strong design sensibility with the ability to create visually polished email communications.
Experience using tools such as Canva, Adobe Express, or Illustrator (portfolio of email work preferred).
Confident copywriting skills for email and short-form marketing content.
Strong organisational skills with the ability to manage multiple campaigns and deadlines.
Analytical mindset with the ability to interpret performance data and optimise campaigns.
Detail-oriented with a strong focus on quality and accuracy.
Collaborative and proactive, with the ability to work effectively within a cross-functional team.
KPIs
Timely and accurate delivery of email campaigns and communications.
Improvement in email engagement metrics (open rates, CTR, conversions).
Performance of automated journeys and sales sequences.
Contribution to lead generation and lead-to-MQL conversion.
Quality and consistency of CRM data capture via forms.
Continuous improvement of campaign performance through optimisation.
ParentPay Group is a financial services organization operating a multi-entity structure with a complex group accounting function. The company manages multiple UK entities and requires sophisticated financial reporting across their Group. They operate in a commercial, decision-focused environment where technical accounting expertise and compliance across diverse business operations is critical.
