Job Title: Customer Acquisition Specialist
Location: Caribbean Region
Job Level: Full-Time | Fully Remote (2-year renewable contract)
Job Summary
The Customer Acquisition Specialist at The Hive Careers is responsible for developing and executing strategies to attract new clients, expand the company's customer base, and strengthen client relationships through proactive outreach. This role works closely with the marketing and sales teams to generate leads, optimize conversion funnels, support client outreach initiatives, and ensure a seamless onboarding experience for new customers.
Key Responsibilities
Lead Generation: Identify and engage potential customers through various channels, including digital marketing, social media, email campaigns, networking events, and direct outreach.
Client Outreach: Conduct proactive outreach to prospective clients through email, phone calls, social platforms, and other communication channels to build relationships, introduce services, and convert leads into customers.
Marketing Funnel Optimization: Analyze and improve the customer journey from awareness to conversion, ensuring efficient processes that maximize acquisition rates.
Data Analysis: Monitor and evaluate key performance indicators (KPIs) related to customer acquisition and outreach efforts, providing regular reports and insights to guide strategic decisions.
Collaboration: Work closely with the marketing and sales teams to align acquisition strategies with overall business objectives and maintain consistent messaging across all platforms.
Customer Onboarding: Oversee the onboarding process for new clients, ensuring a positive experience that supports long-term relationships.
Market Research: Stay informed about industry trends, competitor activities, and customer preferences to identify new growth opportunities.
Budget Management: Manage acquisition budgets effectively, ensuring resources are allocated strategically to meet targets.
Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field
Proven experience in customer acquisition, client outreach, sales, or marketing roles
At least 3-5 years experience in B2B client acquisition Key Skills
Strong analytical skills with the ability to interpret data and make data-driven decisions
Excellent communication and interpersonal skills
Proficiency in CRM software and marketing tools
Ability to work collaboratively in a team environment
Self-motivated with a results-oriented approach
Strong relationship-building and client engagement skill
TheHiveCareers is an insurance organization that develops and manages comprehensive insurance products across life, health, and property & casualty lines. The company focuses on digital transformation, data-driven decision-making, and customer-centric product innovation to drive growth and competitive advantage. They operate with emphasis on regulatory compliance (including IFRS 17 standards), advanced analytics, and emerging technologies such as AI and embedded insurance solutions. The organization leverages analytics, automation, and digital channels to enhance operational efficiency and deliver seamless customer experiences across multiple distribution channels including agencies, bancassurance, and digital platforms.
