This is a remote position.
Location: Remote across India; may transition to onsite in the future Shift: Overlap with US business hours Know more about CloudLabs : CloudLabs: Hands-on Lab Platform for Training, POCs & DemoSpektra Systems is looking for a Demand Generation Manager to fuel CloudLabs' next phase of growth. You will build and run the demand engine that turns CloudLabs' expanding market presence into a consistent flow of qualified pipeline - owning the full journey from awareness through to sales-ready opportunity.
Primary responsibilities:
Own the demand generation engine across paid search and social, SEO, content distribution, webinars, and lifecycle nurture programmes.
Carry marketing-sourced pipeline targets and own the MQL-to-SQL funnel, including the handoff process and SLAs with the sales team.
Build and manage marketing automation, lead scoring, and routing in HubSpot.
Design and execute segment-specific campaigns across CloudLabs' buyer groups: training providers, ISVs, system integrators, enterprise, and education.
Report on CAC, pipeline contribution, and channel ROI — and continuously optimise spend based on what's working.
Partner closely with Product Marketing on messaging and with Sales on lead quality standards.
Requirements
What you bring:
4+ years in B2B demand generation or growth marketing, ideally in SaaS or a technical/IT training-adjacent space.
Hands-on expertise with marketing automation platforms (HubSpot preferred), paid media, and performance analytics.
Proven pipeline contribution — be ready to talk numbers.
A test-and-learn mindset with a strong command of funnel metrics.
Nice to have:
Note: Please apply if you're attracted to a dynamic, high-growth environment where you're actively involved in shaping customer outcomes and driving business growth. Responsibilities and expected skills are subject to level and years of experience.
Spektra Systems is a cloud-based technical enablement platform company that develops CloudLabs, a lab delivery and training solution. CloudLabs serves a diverse customer base including training providers, ISVs, system integrators, enterprises, and educational institutions. The platform offers hands-on lab environments with capabilities including skill validation, GPU and VM Labs, and AI-ready lab environments. Spektra Systems is focused on providing technical enablement and training infrastructure to help organizations deliver scalable, hands-on learning experiences.
