What We're Researching
We are running a paid study on the effectiveness and clarity of a new advertising concept aimed at media buyers.
Getting this messaging right is critical for helping marketing professionals make informed decisions about their ad spend.
Your insights will directly influence how this material is finalized and presented to the broader market.
How It Works
You will complete a focused, 10-minute online survey from your desktop or mobile device.
During the task, you will review a new advertising concept and read through the associated messaging.
We will ask you a series of targeted questions to gauge your initial reactions, understand what resonates, and identify any areas of confusion.
The entire process is asynchronous, meaning you can complete it independently on your own schedule without a live moderator.
Who This Is For
We welcome paid media buyers, digital marketing managers, and performance marketers who directly manage or influence their company's advertising budget.
You should have active experience buying media across major platforms like Google Ads, Meta, LinkedIn, or programmatic channels.
Professionals who regularly make strategic decisions about ad spend allocations are the ideal fit for this research.
What You'll Do
Review a new advertising concept and its supporting messaging.
Evaluate the clarity, relevance, and appeal of the proposed materials.
Answer targeted survey questions detailing your professional reactions.
Complete a 10-minute asynchronous online task.
Who Should Apply
Professional experience as a media buyer, digital marketer, or similar role.
Direct influence over or management of a company paid advertising budget.
Recent experience buying media on major ad platforms (such as Google, Meta, or LinkedIn).
Access to a desktop or mobile device for completing the survey.
Compensation
$40 one-time
Ready to participate?
Start your paid interview now
About Terac
Terac is building the world's largest pool of vetted human experts for AI. Researchers, AI labs, and product teams use Terac to recruit, screen, and pay study participants across industries, languages, and skill sets.
Learn more at terac.com or on YouTube at @jointerac.
Terac is building the world's largest pool of vetted human experts for AI. The company serves researchers, AI labs, and product teams by providing infrastructure to recruit, screen, and pay study participants across industries, languages, and skill sets. Terac facilitates research initiatives focused on improving AI systems, such as content evaluation and quality assessment tools. Their platform enables organizations to access qualified human experts for AI training and evaluation purposes.
