Role Overview
Own the end-to-end marketing campaigns engine—strategy, creative requests, execution, measurement, and iteration—to generate quality discovery calls for Sales. You’ll lead a two-person pod, coordinate with the Design team for social/video/reels/landing assets, and ensure rigorous attribution and reporting via in-house platform.
What You’ll Do
Strategy & Planning
Design and manage multi-channel campaigns (LinkedIn outreach + ads, email funnels & nurture, landing pages, partnerships)
Define ICPs, offers, messaging maps, and experiment/test hypotheses
Execution & Systems
Launch and oversee LinkedIn sequences and GoHighLevel automations
Maintain organized UTMs, campaign taxonomy & tracking
Ensure seamless lead handoff into our in-house app / CRM
Creative Collaboration
Lead creative briefs and SLAs with Design (social posts, reels, carousels, landing page blocks)
Review assets to ensure message-market fit, brand consistency, and compliance
Uphold our brand pillars, style, and voice
Proposals & Reporting
Create campaign proposals (goals, audience, offers, creative brief, budget)
Produce regular performance reports with insights and next-step recommendations
Optimization & Learning
Run A/B tests (hooks, offers, landing pages, sequences)
Capture learnings and build playbooks for continuous improvement
Cross-Team Collaboration
Work closely with Operations, Sales, and Client Success to ensure clean handoffs, data integrity, and feedback loops
Be a communicator of wins, challenges, and insights
Key Outcomes
A steady cadence of qualified discovery calls (SQLs) delivered to Sales.
Efficient CPSQL, healthy reply rates (LinkedIn/email), strong landing-page conversion, and clean campaign attribution.
Clear proposals before launch and clear reports after launch.
Qualifications
2+ years in B2B / SaaS / performance marketing roles
Direct experience managing LinkedIn outreach, email funnels, landing pages, automation (GoHighLevel or similar)
Proven track record in multi-channel campaigns & attribution
Strong skills in brief-writing, creative review, and campaign processes
Analytical mindset + comfort with data, dashboards, UTM tracking
Excellent communication skills (English + Filipino)
Ability to collaborate across teams & fast-paced environment
Nice to Have
Fintech/payments or SaaS experience; familiarity with compliance-sensitive marketing.
Landing-page experimentation and funnel analytics depth.
What We Offer
Fully Work-from-Home Setup
Health & Security (HMO Coverage)
Work-Life Balance & Leave Privileges
Additional Benefits:
Saturday & Sunday Off: Reserved for rest and personal pursuits
PTO Conversion to Cash: Flexibility for when you need it most
13th Month Pay: way of expressing gratitude for your hard work on holiday season
Yokly is a remote talent marketplace that helps businesses scale through systems, strategy, and world-class remote creators and marketing professionals. The company connects brands with specialized talent including video editors, graphic designers, multimedia creators, and B2B marketing specialists who work directly with clients to produce high-impact content and drive engagement. Yokly's creators and marketers help brands communicate clearly and consistently across platforms like TikTok, Instagram, LinkedIn, and other social channels. The company serves a diverse range of clients, from SaaS companies to home services businesses, providing end-to-end solutions from creative production to performance marketing and lead generation.
