Job Title: Digital Marketing Manager - LATAM
Location: Remote (EST Timezone)
Work Schedule: Monday-Friday, 09:00 AM to 05:00 PM EST
Job Overview:
We're seeking a skilled PPC / Google Ads Manager to join our dynamic team. This role requires a detail-oriented individual who thrives in a fast-paced environment and is passionate about digital marketing. As a PPC Manager, you will be responsible for managing our clients' pay-per-click (PPC) campaigns, enhancing their online presence, and driving measurable results.
Responsibilities:
Plan, develop, and implement comprehensive PPC strategies to increase brand visibility and conversions.
Manage, review, and perform daily account responsibilities associated with Google Ads, Bing, and other search platforms.
Monitor budget and adjust bids to gain better ROI.
Track KPIs to assess performance and pinpoint issues.
Produce reports for management (e.g., dashboards).
Provide creative copy suggestions and graphical ad templates.
Manage and optimize landing pages, ad copy, and other relevant areas.
Collaborate with teams to maintain and develop new campaigns for a wide range of clients.
Keep up to date with PPC and SEM trends and strategies.
Requirements:
Proven experience as a PPC Manager or Digital Marketing Specialist with hands-on experience in PPC campaign management.
Experience with data analysis and reporting.
Knowledge of SEO and digital marketing concepts.
Familiarity with multiple platforms (e.g., Ads, Facebook Ads, Bing) is a plus.
Google Ads certification is a plus.
Excellent communication skills.
Analytical thinking with strong math skills.
A keyword research tool like Ahrefs, Semrush
Nice to haves:
Basecamp
Optmyzr
