Position : Digital Marketing Manager
Salary : $1,800 - $2,500 AUD a month
Working Hours & Conditions : Australian Hours
Holidays : Public holidays in AU
Role Overview
We are looking for a proactive and organised Digital Marketing & Administrative Managerto take ownership of the company’s digital marketing activities while also providing general administrative support across the business.
This role is ideal for someone who enjoys a combination of creative marketing, lead generation, customer engagement, and operational administration. The successful candidate will play a key role in helping the business grow its online presence while ensuring administrative processes remain efficient and organised.
Key Responsibilities
Digital Marketing Management (Primary Focus)
Manage and grow the company’s social media presence across relevant platforms
Develop and maintain a consistent content calendar and posting schedule
Plan, create, and optimise both organic and paid social media campaigns
Monitor campaign performance and provide recommendations for improvement
Ensure all advertising activities remain transparent and accessible to business owners
Lead Generation & CRM Management
Manage and maintain CRM records and customer databases
Support lead generation campaigns across social media and digital channels
Track enquiries, leads, and customer interactions through the sales pipeline
Assist with follow-up activities and lead nurturing processes via email CRM
Generate reports on lead activity and marketing performance
Website Management
Update website content, images, project portfolios, and service information
Ensure website information remains accurate and current
Support SEO and website optimisation initiatives where required
Coordinate website improvements with external providers if necessary
Graphic Design & Advertising
Create graphics, promotional materials, and digital marketing assets
Design and manage social media advertisements and campaign creatives
Maintain brand consistency across all marketing channels
Assist with promotional campaigns, brochures, and sales materials
Administrative Support
Perform general administrative tasks to support day-to-day business operations
Data entry and maintenance of company records and databases
Assist with document preparation, filing, and organisation
Support scheduling, customer communications, and operational administration
Help maintain accurate and organised business systems
Tools & Systems
Facebook & Instagram
Meta Ads Manager
CRM systems (TBC)
Website CMS platforms
Canva or similar design tools
Microsoft Office / Google Workspace
Proven experience in digital marketing and social media management
Experience running both organic and paid social media campaigns
Strong understanding of CRM systems and lead management
Website Updates / CMS Skills
Graphic design skills using Canva or similar tools
Excellent organisational and administrative abilities
Strong communication and attention to detail
Desirable
Experience working in construction, home improvement, trades, or related industries
Experience creating marketing reports and campaign analysis
Familiarity with automation and workflow tools
Additional Information
This is a hybrid role combining digital marketing and business administration
Strong emphasis on transparency, ownership, and accountability across marketing activities
Opportunity to make a significant impact on lead generation and business growth
Ideal for a versatile all-rounder who enjoys both creative marketing and operational support tasks
Ideal Candidate
You are a self-starter who can confidently manage digital marketing initiatives while also stepping in to support the broader needs of the business. You are equally comfortable creating ad campaigns, updating a CRM, designing marketing assets, and handling administrative tasks that keep the business running smoothly.
