Digital Marketing Manager - E-commerce

Digital Marketing Manager – E-commerce (Remote)

Work From Home | Full-Time | AU Hours | PH-Based

OutsourcedIn is partnering with an Australian stationery e-commerce brand to hire a versatile Digital Marketing Manager to support website management, digital campaigns, and overall marketing performance.

This role focuses on e-commerce, email marketing, analytics, and campaign execution, while driving growth through data, automation, and optimisation.

The ideal candidate has strong hands-on experience in e-commerce, digital marketing, and analytics, and is confident managing multiple functions in a fast-paced environment.

About the Role You will be responsible for managing the e-commerce website, executing digital marketing campaigns, and tracking performance across multiple channels.

This is a results-driven role requiring strong attention to detail, analytical thinking, and the ability to consistently deliver outputs that drive traffic, engagement, and conversions.

Key Responsibilities

Email Marketing & Automation

• Build and send campaigns using Klaviyo, Mailchimp, or similar

• Manage lists, segments, and A/B testing

• Set up automated flows (welcome, abandoned cart, post-purchase)

• Track and report campaign performance

Analytics & Performance Tracking

• Use Google Analytics and Google Search Console to monitor website performance

• Set up and manage tracking for campaigns and conversions

• Analyse traffic, user behaviour, and campaign performance

• Provide insights and recommendations for optimisation

E-commerce & Website Management

• Create and update product listings (titles, descriptions, pricing, variants)

• Optimise product pages, images, and collections

• Maintain inventory accuracy and coordinate with suppliers

• Perform regular checks for website issues, broken links, and outdated content

Digital Marketing & Campaigns

• Manage and support Google Shopping Ads and Google Ads campaigns

• Support SEO efforts including keyword optimisation and content updates

• Use CRM tools (e.g., HubSpot) to manage leads and marketing workflows

Social Media Management

• Plan, schedule, and publish content across Facebook, Instagram, TikTok, and LinkedIn

• Write captions, create basic Canva content, and edit short-form videos

• Manage comments and DMs, escalate issues, and track FAQs

• Monitor performance and suggest weekly improvements

Mandatory Requirements

• 4+ years experience in digital marketing or e-commerce roles

• Strong experience in e-commerce platforms (Shopify/WooCommerce)

• Proven experience in email marketing and automation

• Hands-on experience with Google Analytics and tracking setup

• Experience with SEO and website optimisation

• Experience managing Google Shopping Ads or Google Ads

• Familiarity with Google Search Console

• Experience in social media marketing and content management

• Experience using HubSpot or similar CRM tools

• Strong written and verbal English communication

• Highly organised, detail-oriented, and able to manage multiple tasks

Highly Regarded

• Experience in retail, DTC, or e-commerce brands

• Experience handling end-to-end digital marketing campaigns

• Strong understanding of conversion optimisation and customer journeys

KPIs

• Website traffic, engagement, and conversion growth

• Email campaign performance (open, click, conversion rates)

• Accuracy and quality of website and product management

• Effectiveness of digital campaigns and tracking

• Quality of reporting and analytics insights