GenLogs is a hardware, software, and data company building the next generation of Truck Intelligence™. Our mission is to build unbreakable supply chains in order to make our world safer and stronger. Through a nationwide network of sensors, we help our customers source carriers, eliminate fraud and theft, and provide real-time visibility on every truck in America. By operating at the intersection of edge sensing, computer vision, AI-driven analytics, and large-scale field deployment, GenLogs is transforming how transportation data is captured, secured, and commercialized.
We are seeking a highly organized, execution-focused Digital Marketing Manager to own and optimize GenLogs' digital marketing operations. This role will be responsible for executing and managing digital campaigns, social media programs, website updates, email marketing, paid advertising, SEO/AEO initiatives, content development, and content publishing efforts.
This is an ideal opportunity for a marketer who enjoys turning strategy into action, thrives in a fast-paced startup environment, and wants to help build a scalable marketing engine from the ground up. We're looking for someone who can not only execute campaigns but also create compelling content and leverage AI tools to work smarter, move faster, and amplify impact.
Reporting to the Director of Marketing, this role will work cross-functionally with Sales, Product, Customer Success, Partnerships, and Leadership to support company growth initiatives.
WHAT YOU'LL DO
Execute and manage integrated marketing campaigns across digital channels
Own day-to-day social media management, publishing, and performance optimization
Manage paid advertising campaigns across LinkedIn, Google, and other relevant platforms
Maintain and optimize the GenLogs website, including landing pages and conversion paths
Lead SEO and Answer Engine Optimization (AEO) initiatives to drive organic growth
Build, deploy, and optimize email marketing campaigns, newsletters, and nurture programs
Own content creation and publishing efforts, including blogs, customer stories, case studies, thought leadership, webinar content, website copy, and campaign assets
Translate complex industry and product concepts into clear, compelling content for target audiences
Develop and maintain an editorial calendar aligned with company priorities and demand generation goals
Support webinar, event, product launch, and demand generation campaigns
Create and manage landing pages, forms, and campaign workflows
Leverage AI tools and emerging technologies to improve content creation, campaign execution, workflow automation, research, personalization, and team productivity
Experiment with AI-enabled marketing approaches and identify opportunities to scale impact efficiently
Track, analyze, and report on marketing performance, campaign results, and key KPIs
Identify opportunities to improve website traffic, engagement, lead generation, and conversion rates
Collaborate cross-functionally with Sales, Product, Customer Success, Partnerships, and Leadership to support growth initiatives
Help build scalable marketing processes, systems, and best practices as GenLogs continues to grow WHAT WE'RE LOOKING FOR
3+ years of experience in digital marketing, demand generation, growth marketing, content marketing, or a related field
Strong writing and content development skills, with experience creating a variety of content formats including blogs, social posts, customer stories, landing pages, and campaign content
Hands-on experience managing social media, email marketing, paid advertising, and website content
Strong understanding of SEO best practices and emerging Answer Engine Optimization (AEO) strategies
Demonstrated fluency with AI tools and workflows and an ability to apply them meaningfully to increase marketing effectiveness and productivity
Proficiency with marketing technology platforms, analytics tools, content management systems, and AI-assisted workflows
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
Data-driven mindset with the ability to analyze performance and translate insights into action
Excellent communication skills and a collaborative approach to working across teams
Experience in B2B SaaS, logistics, transportation, supply chain, or high-growth startup environments
Experience using AI-powered tools for content generation, workflow automation, analytics, research, or campaign optimization
Curious and proactive, with a desire to understand customers, markets, and what drives results
Strong owners who enjoy taking ideas from concept through execution without waiting for perfect direction
AI-native and adaptable, naturally incorporating new tools and technologies to improve efficiency and outcomes
Creative and analytical, balancing compelling storytelling with a focus on performance and measurement
Comfortable with ambiguity and energized by fast-moving environments where priorities evolve quickly
Collaborative and motivated by partnering across teams to drive meaningful business impact
Healthcare
Employer-covered comprehensive medical, dental, and vision plans for employee and dependents
Employer contribution towards premiums of optional higher-end plans Time Off
Unlimited PTO
Sick leave
Company holidays (GenLogs observes all federal US Government holidays)
Flexible leave for caregiving and medical needs Family Support
Paid parental leave Professional Development
Budget availability for approved professional development courses, certifications, and training Travel Support
100% travel reimbursement for all approved company travel and spending Retirement Savings
401(k) plan
