Are you looking to join a strategic powerhouse that helps world-changing businesses scale?
Are you an analytical storyteller who wants to drive global expansion for tech and sustainable ventures?
Glass Octopus are partnering with our diverse client network to find their next Freelance Digital Marketing Manager. If you are ready to help ambitious companies break through the glass ceiling and expand with confidence, this is your opportunity.
The Opportunity
Glass Octopus is looking for a Digital Marketing Manager to act as the strategic and tactical engine for a range of businesses - from high-growth tech companies to family-owned SMEs.
Reporting to the Founder, you will be the analytical storyteller for our clients. You wont just be looking at spreadsheets; you'll be translating data into compelling narratives that drive global growth. You won't just be managing ads; you'll be the architect of expansion, helping sustainable innovators and ambitious SMEs conquer markets across New Zealand, Australia, and beyond.
About Glass Octopus
Glass Octopus is a strategic partner to the bold. We support a range of businesses: from fast-growing tech companies looking to expand globally, to ambitious teams developing sustainable solutions in packaging, agriculture, and fashion. We also empower family-owned SMEs to shatter their growth plateaus and expand with confidence.
The Role (What you'll do)
Full-Funnel Management: Develop and execute digital marketing plans tailored to specific client goals (Growth, Brand Awareness, or Lead Gen).
Data-Driven Narratives: Use analytics to identify trends and turn them into stories that resonate with customers and stakeholders alike.
Global Expansion: Execute campaigns designed to take NZ-born brands into the Australian market and further onto the global stage.
Channel Orchestration: Oversee execution across Paid Social, Search, and Email marketing with a focus on ROI.
Strategic Advisory: Work closely with founders to ensure marketing efforts align with high-level business goals and sustainable missions.
Who You Are (What you'll bring)
We are looking for someone commercially minded and highly curious, with a knack for finding the "why" behind the numbers. You should be an analytical storyteller - someone who can dive deep into the data but surface with a clear, creative strategy that moves the needle.
Generalist Marketing Expertise: Strong experience across the full digital stack (SEO, SEM, Paid Social, Automation).
Narrative Flair: Ability to craft messaging for diverse sectors, from Ag-Tech and sustainable packaging to high-end fashion.
A Proven Track Record: Experience taking businesses through growth phases or entering new international markets.
Adaptability: Comfortable moving between the fast-paced tech world and the heart-led environment of a family-owned SME.
Communication Skills: Able to explain complex digital metrics in a way that inspires confidence in business owners.
Why Join? (What's in it for you?)
This isn't just another job; it's a chance to work with businesses that are actively changing the world for the better.
Make a Real Impact: Help sustainable solutions in agriculture and packaging scale to a global level.
Expert Collaboration: Youll work with some of the worlds best talent from ex-Big Tech experts to visionary founders and innovators. We believe in getting better together, meeting up virtually and in person over a good brew to share best practices and insights.
Diverse Challenges: Experience an unparalleled variety of work across different industries and business life-cycles.
The Full Package:
Competitive Rate: $700 - $1,200 per day.
True Flexibility: Work from anywhere in New Zealand ou Australia with a schedule that respects your freelance lifestyle.
Purpose-Driven Work: Align your career with companies dedicated to sustainability and local economic growth.
Glass Octopus is a strategic consulting and marketing partner that helps ambitious businesses scale globally. The company works with a diverse portfolio of clients including fast-growing tech companies, sustainable innovation ventures in packaging and agriculture, and family-owned SMEs seeking to break through growth plateaus. Glass Octopus provides full-funnel digital marketing management, data-driven strategic advisory, and expansion support to help New Zealand and Australian brands enter international markets. The company specializes in translating complex analytics into compelling narratives that drive growth while aligning marketing efforts with clients' sustainable missions and business objectives.
