Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing
Position Type: Full-Time, Remote Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels.
This is a hands-on, execution-first role — not strategy-only.
You will:
Run and scale Google Ads campaigns
Manage social media engagement and content execution
Improve SEO and organic visibility
Continuously test, analyze, and optimize performance If you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you.
What You’ll Own
Manage campaigns across:
Search
Display
Remarketing
Conduct keyword research and structure campaigns for performance
Write and test high-converting ad copy
Optimize key metrics:
CPC
CTR
Conversions
ROAS
Manage budgets, bidding strategies, and targeting
Identify and implement performance improvements
Manage engagement across:
Respond to comments, DMs, and audience interactions
Support:
Content scheduling
Caption writing
Post optimization
Monitor engagement metrics and audience growth
Conduct keyword research using tools like:
SEMrush
Optimize:
Metadata
Content
Internal linking
Support technical SEO improvements
Track:
Keyword rankings
Organic traffic
Identify content gaps and growth opportunities
Track performance across:
Paid campaigns
Social channels
Organic traffic
Analyze data using:
Google Analytics 4
Prepare reports with:
Insights
Recommendations
Maintain clean documentation of campaign updates and changes What Makes You a Strong Fit
You are execution-focused — you actually run campaigns
You make decisions based on data, not assumptions
You’re comfortable managing multiple campaigns simultaneously
You continuously test, iterate, and improve performance
You balance:
Performance metrics
Creative execution Requirements (Must-Have)
Experience
3+ years of hands-on experience managing:
Google Ads campaigns
3+ years managing social media platforms
Proven SEO experience using:
SEMrush, Ahrefs, or similar tools Core Skills
Strong understanding of:
CPC
CTR
Conversions
ROAS
Experience with:
Google Analytics 4
Strong written communication and copywriting skills
Ability to work independently in a remote environment Nice to Have
Experience managing multiple client accounts
Background in:
E-commerce
SaaS
B2B Marketing
Experience with:
A/B testing frameworks
Conversion rate optimization
Familiarity with content marketing workflows Tools & Platforms
Google Ads
Google Analytics 4
SEMrush / Ahrefs
Social media platforms (Instagram, Facebook, LinkedIn)
Reporting & analytics tools What a Typical Day Looks Like
Review campaign performance and key metrics
Optimize Google Ads campaigns and creatives
Respond to social media engagement and interactions
Update SEO content and keyword strategies
Analyze data and identify optimization opportunities
Prepare reports and recommendations
In short:
You continuously improve traffic, engagement, and conversions across paid and organic channels.
Key Metrics for Success (KPIs)
Improved Google Ads performance (CPC, CTR, ROAS)
Growth in social media engagement and audience activity
Increased organic traffic and keyword rankings
Accuracy and clarity of reporting
Consistent campaign optimization and improvement Why This Role Stands Out
True multi-channel ownership (paid + social + SEO)
Execution-focused role with measurable impact
Opportunity to work across multiple growth channels
Performance-driven environment with clear accountability
Growth opportunities into:
Performance Marketing Manager
Growth Lead Interview Process
Initial Screening Call
Recruiter Interview
Final Interview
Offer & Onboarding Apply Now
If you:
Enjoy running campaigns and improving performance
Think in terms of metrics and optimization
Like working across paid, social, and SEO channels
Want a role with real impact on growth This is a strong opportunity to step into a high-impact digital marketing role.
