Job Title: Digital Ad Buyer
Job Type: Full-Time | Remote / EST Timezone
Industry: Beauty / Hair Care / CPG
About the Company
Our client is a 30+ year natural hair care brand with three active product lines sold through major retail partners, including national pharmacy and mass retail chains, as well as beauty supply stores. All three brands run active paid social campaigns, with Meta Ads as the primary channel, and are looking to expand into Google Ads/Merchant Center, TikTok, and YouTube Ads.
Role Summary
This is a hands-on digital advertising execution role. The Digital Ad Buyer will own day-to-day ad buying, campaign strategy, scheduling, and creative direction across Meta Ads and Google Ads for all three brands. This is not a strategy-only consulting role and not a generalist marketing assistant role. The founder will remain involved in approvals and brand direction, but should be able to step back from daily ad account management.
Key Responsibilities
Ad Buying and Campaign Management
Build, launch, and manage paid campaigns across Meta Ads (Facebook and Instagram) for all three brands
Manage Google Ads campaigns and maintain Google Merchant Center product feed health
Execute campaigns across multiple objectives: awareness, traffic, conversions, and retargeting
Apply incremental budget scaling rather than aggressive jumps that destabilize delivery
Evaluate platform-suggested budget or targeting recommendations critically rather than applying them automatically Strategy and Planning
Develop a monthly and quarterly paid media strategy aligned with retail and online calendar, product launches, and seasonal demand
Recommend budget allocation across brands and campaign objectives based on performance data
Build and maintain a retargeting strategy as warm audiences grow across brands
Identify which creative formats and messaging approaches are driving performance and translate that into forward-looking strategy Scheduling and Calendar Management
Maintain a rolling paid media calendar across all brands showing what is live, what is scheduled, and what is in development
Coordinate campaign timing with retail placements, email marketing (Klaviyo), and organic content calendars
Schedule campaign launches and pauses around key dates including product launches, retail resets, and seasonal peaks Creative Direction
Provide direction on ad creative based on performance data, not personal preference
Brief photographers, videographers, or designers on what ad creative needs to accomplish
Identify creative fatigue and recommend refresh timing before performance drops
Test creative variations systematically and report on what is working and why Reporting and Communication
Provide regular performance reporting in plain language, not just raw platform metrics
Flag underperforming campaigns early with a recommended course of action
Communicate in writing before making significant budget or strategy changes
Be available for real-time check-ins when needed, particularly around campaign launches What This Role Does NOT Include
Bookkeeping, accounting, or financial reporting
General virtual assistant tasks unrelated to paid media
Organic social media posting or content calendar management
Website development or Shopify management
Email marketing execution in Klaviyo (coordination is expected, but not ownership) Required Qualifications
Minimum 3 to 5 years of hands-on experience managing live Meta Ads accounts with real budgets (certifications or coursework alone do not qualify)
Working experience managing Google Ads Shopping campaigns and resolving Google Merchant Center product feed issues
Direct experience with e-commerce brands, beauty, hair care, or CPG experience is a strong plus
Demonstrated ability to translate ad performance data into specific creative direction
Ability to produce clear, plain-language performance reports — not just exported dashboards Preferred Qualifications
Experience supporting brands that sell through both mass retail and owned e-commerce
Familiarity with TikTok Ads and YouTube Ads
Some experience with Photoshop or Illustrator
Experience coordinating with Klaviyo email marketing workflows
This Role Is a Strong Fit If You:
Are a self-starter who can manage multiple brand accounts without daily hand-holding
Think critically about platform recommendations rather than blindly applying them
Are data-driven in creative decisions, not preference-driven
Communicate proactively and clearly, especially before making significant changes
Have a genuine interest in or passion for beauty, hair care, or CPG brands
