Digital Planning Manager

Company Description

When you join dentsu you’re becoming part of a 60,000-strong team which expands far beyond the borders of Bulgaria. A team with diverse talents in media, creative content, and technology. And one with a shared ambition: to provide our clients with the invitation to the never before.

Our collaborative and agile ways of working mean you’ll develop versatile skills and be exposed to new and exciting thinking. Combine that with a pioneering spirit aimed at making a positive impact on brands, society, and each other – and you’ll soon realise why we’re at the forefront of the digital economy.

Together we make our mark. Together we embrace the true potential of disruption. And together – across 145 countries – we help our clients win in a changing world. If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming, you.

Job Description

The purpose of this role is to perform the overall delivery of digital planning and performance solutions for clients. The role is expected to lead the client relationship together with client leadership team and other digital marketing and media specialists to define & deliver robust digital solutions and drive the adoption and understanding of the value of the solution throughout the client organisation. This role is primarily focused on one big-size advertiser, comprising of B2C campaigns across Bulgaria.

Key Accountabilities:

• Manages planning, implementation and optimization of campaigns to run smoothly and to plan day to day, plus post-campaign analysis of all digital media campaigns.
• Activities will include, but not limited to, brief understanding, strategy definition, budget split on media vendors, payout negotiation, media plan creation, booking, ad creative delivery to media vendors, daily optimizations and reporting.
• Sets and achieves KPIs to measure digital performance and branding campaigns
• Uses understanding of commercial opportunities and trading focuses to ensure investment is guided towards the most appropriate partners.
• Maintains a strong understanding and high proficiency of use of the key analytical and market intelligence tools (Google Analytics, DV360, FB Business Manager etc.) and ensures analysis and insights are drawn from these tools on an ongoing basis to maximize the delivery of the campaigns.
• Builds stable, confident relationships with clients liaising with them on all digital activities and trends and managing all client interactions including reporting.
• Builds and manages good relationships with counterparts in global team and with internal stakeholders including creative, strategy and business teams.
• Works with other departments to ensure a campaign goes live on time through the use of best practice and adherence to Service Level Agreement’s
• Builds and develops media owner relationships in order to drive market leading planning for clients.
• Keeps abreast of important digital, marketing and media trends.
• Keeps up-to-date knowledge of available media products and advertising technology in the market ensuring best practice and innovation in all activities
• Ensures that media billings are organized and executed in a timely manner.

Qualifications

• +2 Years working experience in Digital or Integrated Media Planning, including with a media agency team
• Good knowledge of display and video media vendors and technologies
• Sufficient experience with biddable marketing platforms (Search and Social)
• Familiar with media planning elements and tactics
• Fluent Business English
• Excellent communication / numerical skills
• Advanced PC skills and excellent Power Point and Excel skills
• Highly analytical and great problem-solving skills
• Ability to communicate clearly and concisely, both orally and in writing
• Ability to handle multiple projects simultaneously and effectively
• Ability to pre-empt issues and be proactive in producing solutions
• Pro-active and open to new ways of thinking, always looking for opportunities to drive a client’s business forward

Additional Information

• Competitive compensation (salary and yearly bonus scheme as per company’s policy for the role)
• Flexible working hours and sick, personal, and parental leave.
• 3 additional free days for mental health activities
• 2 additional free days for volunteering
• Health insurance
• Full tech equipment incl. laptop, dock station, mobile phone, and mobile plan
• Full access to dentsu international training and development programmes
• Work closely with the world’s biggest media partners to access exclusive features and products