Director of Brand, Campaign, and Content Strategy

As the Director of Brand, Campaign, and Content Strategy, you will play a pivotal role in driving integrated, multi-channel campaigns that align and unify marketing efforts across the organization. You will focus on ensuring seamless collaboration across all marketing functions to amplify G-P’s brand presence, engage global audiences, and deliver measurable business impact. Additionally, you will focus on building and leading a high-performing, iconic team that garners industry recognition for its innovative approach and outstanding results.

This role requires a visionary leader with a deep understanding of brand strategy, campaign development, and content creation, coupled with strong leadership and cross-functional collaboration skills. Reporting to the VP of Brand & Product Marketing, you will be responsible for setting the strategy and execution roadmap to position G-P as the leader in global employment.

Key Responsibilities

1. Brand Leadership

• Own and evolve G-P’s brand strategy, ensuring a consistent and compelling identity across all channels and touchpoints.
• Champion the G-P brand voice and visual identity, driving alignment across internal teams and external communications.
• Develop strategies to increase brand and category awareness globally, ensuring G-P is top of mind for decision-makers in global hiring.
• Lead initiatives that solidify G-P’s leadership in the global hiring reinforcing its reputation as an innovator in the market.
• Collaborate with the creative studio to deliver world-class assets that reflect G-P’s market leadership and set a new standard in the industry.
• Track and analyze brand health metrics, including awareness, sentiment, and share of voice, to inform and refine branding initiatives.

• Design and lead integrated, multi-channel campaigns that unify efforts across marketing teams and deliver measurable impact.
• Partner with demand generation, product marketing, and regional marketing teams to align campaigns with shared goals.
• Collaborate with the creative studio to ensure campaigns achieve creative excellence and resonate with target audiences.

• Craft compelling brand, campaign, and content narratives that resonate with global audiences and showcase G-P’s unique value proposition.
• Build a comprehensive content strategy to support integrated campaigns, drive awareness, and engage key audiences.
• Ensure content aligns with campaign themes and is effectively utilized across channels to maximize impact.
• Collaborate with product marketing to ensure campaign messaging aligns with product positioning and customer needs.

• Define, track, and report on KPIs for brand health, campaign performance, and content effectiveness.
• Analyze campaign performance and audience insights to refine strategies and optimize future efforts.
• Ensure accountability across teams by tracking progress against goals and timelines and leading retrospectives post campaign.

• Build strong relationships with marketing, sales, and product teams to align priorities and create synergies across campaigns.
• Act as a strategic partner to demand generation, product marketing, and field marketing teams, ensuring campaigns drive engagement and revenue impact.
• Foster a culture of collaboration and accountability to ensure campaign success.

• Stay informed about industry trends, competitive positioning, and audience needs to ensure G-P remains ahead of the curve.
• Continuously innovate campaign strategies to differentiate G-P in a competitive marketplace.

• Build and lead a team of exceptional brand, campaign, and content professionals, fostering a culture of creativity, collaboration, and excellence.
• Mentor team members to reach their full potential, ensuring high performance and personal growth.
• Establish G-P’s team as an industry leader, earning recognition for innovative strategies, outstanding campaigns, and thought leadership.

What You’ll Need to Succeed:

• 10+ years of experience in campaign management, brand strategy, and content marketing within B2B SaaS.
• 4+ years leading high-performing teams
• Proven success in leading integrated campaigns across multiple marketing functions and channels.
• Demonstrated expertise in tracking brand health metrics and increasing category and brand awareness in competitive markets.
• Experience leading and mentoring high-performing teams, with a proven track record of achieving industry recognition.
• Strong experience working with creative teams or agencies to deliver high-impact campaigns and assets.

• Exceptional ability to measure and optimize brand health, including tracking awareness, sentiment, and engagement.
• Expertise in designing and executing integrated marketing campaigns that unify efforts across demand generation, content, and creative functions.
• Exceptional storytelling skills and the ability to craft compelling narratives that connect emotionally with audiences.
• Strong understanding of multi-channel marketing, including digital, social, and traditional media.
• Proven ability to inspire and develop teams to deliver exceptional results and gain industry recognition.
• Data-driven mindset with the ability to translate insights into actionable strategies.

• Proficiency with tools for brand tracking, campaign management, content management (CMS), and analytics.
• Familiarity with SEO best practices and content performance optimization.

About Us

G-P helps growing companies unlock their full potential by making it possible to build highly skilled global teams in days instead of months. Through our SaaS-based platform, we help find, hire, onboard, pay, and manage team members, quickly and compliantly, to expand growth opportunities for everyone, everywhere – without the hassle of setting up local subsidiaries or branch offices.

G-P. Global Made Possible.

G-P is a proud Equal Opportunity Employer, and we are committed to building and maintaining a diverse, equitable and inclusive culture that celebrates authenticity. We prohibit discrimination and harassment against employees or applicants on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other legally protected status.

G-P also is committed to providing reasonable accommodations to individuals with disabilities. If you need an accommodation due to a disability during the interview process, please contact us at [email protected].