Director of E-Commerce
Type: Full-Time
Location: Remote
Work Timezone: U.S. / North America
Compensation: $3,000-$5,500/month USD
Our Client:
Our client is building the next generation functional cookie company reimagining cookies as snacks with real benefits. Their brand is built on the belief that flavor comes first and function should never feel like a compromise. They are launching with three functional SKUs across Focus, Fuel, and Sleep, and building a brand designed to scale into a modern food conglomerate spanning DTC and retail. We are weeks from launch and entering our most important execution phase. Our site is not just a store. It is the engine of our brand, community, and revenue.
The Role:
They are hiring a Director of E-Commerce to build and own the entire digital revenue engine of the brand. You will take us from zero to launch, from launch to $50k+ monthly revenue, and from early traction to a scalable DTC and omnichannel machine. You will own the website, the funnel, the growth strategy, and the performance outcomes. This is a builder role. You will architect the system and personally operate it.
What You Will Own:
Launch, revenue, and financial ownership
Lead all DTC workstreams to support our 4/7 launch
Own hitting at least $50k in DTC revenue in month one
Build systems to drive 10 to 20% month over month growth
Own DTC revenue forecasting, growth planning, and performance pacing
Own DTC budget management, channel spend, and return on investment
Partner with Ops and leadership to manage contribution margins and channel level
profitability
Site ownership and merchandising
Own Shopify end-to-end
Build conversion focused PDPs, bundles, and merchandising
Partner closely with brand and creative to bring launches to life
Continuously optimize site experience to improve conversion, AOV, and repeat purchase
Subscription, gifting, and retention
Build and optimize subscription from day one
Design gifting experiences, bundles, and seasonal programs
Own retention, repeat purchase, LTV, and cohort performance
Build loyalty, referral, and community driven commerce programs
Performance, affiliate, and growth marketing
Lead performance marketing strategy and execution
Own the full digital growth stack including paid social, search, affiliate, creators,
marketplaces, email, SMS, and emerging channels
Build and scale our affiliate and creator commerce engine
Launch and manage affiliate platforms, partnerships, and commission structures
Recruit, enable, and optimize creators and partners to drive performance based revenue
Manage agencies or freelancers as needed
Own CAC, ROAS, LTV, and payback
Rapidly test channels, creatives, offers, and landing experiences
Lifecycle, SEO, and search AI
Own email and SMS strategy
Build high performing flows and campaigns
Own SEO and organic growth from zero
Develop the SEO roadmap across site structure, content, PDPs, and technical foundations
Develop a search forward and AI search strategy to ensure the brand is discoverable
across emerging AI driven search platforms
engines
New channels and marketplaces
Own TikTok Shop and Amazon from a digital commerce and growth standpoint
Build merchandising, traffic, and conversion strategies specific to each marketplace
Lead storefront experience, creative testing, and promotional strategy
Partner with Ops to scale inventory, fulfillment, and channel expansion
Own revenue, CAC, and contribution margin performance on each marketplace
Customer experience and service
Own the customer service experience across DTC and marketplaces
Select and manage customer service tools, partners, or platforms
Build support workflows, macros, and service standards
Use customer insights to inform site optimization, retention programs, and product
improvements
Analytics and optimization
Build dashboards and reporting across site, marketing, and retention
Own funnel performance, attribution, and forecasting
Translate data into action every week
Who You Are:
You have built a DTC business from zero
You have scaled revenue, not just maintained it
You understand performance marketing and the site experience deeply
You can wire flows, QA pages, and pull reports yourself
You are obsessed with conversion, retention, and customer experience
You know how to do more with less
You move quickly, test aggressively, and learn constantly
You thrive in early stage environments
Experience We’re Looking For:
7 to 12+ years in DTC or e-commerce leadership
Food and beverage experience required
Direct experience building subscription businesses
Experience scaling a Shopify based brand
TikTok Shop and or Amazon experience strongly preferred
Proven record of launching and scaling DTC revenue
Startup or high growth brand experience
Why This Role Matters
This person builds the revenue engine of the company. The way customers discover us, buy from us, and stay with us starts here. The right leader grows into Chief Digital Officer as the company scales.
Details:
Work Location: Remote
Work Timezone: U.S. (PST)
Compensation: $3,000-$5,500/month USD
Supportive leadership team and growth-oriented culture
Marco is a talent marketplace that connects top global professionals with ambitious, fast-growing companies. The company operates on the principle that the future of work is borderless and that exceptional talent can come from anywhere in the world. Marco specializes in placing high-caliber professionals into remote and distributed roles across various industries. The company serves as a bridge between elite professionals and scaling companies seeking world-class talent.
