Director of Growth & Retention Marketing

Title: Director of Growth Retention Marketing

Location: Remote - US

Hours: Full-time

About Infinite Reality:

Infinite Reality (iR) is an innovation company powering the next generation of digital media and ecommerce through AI and immersive technologies. iR’s virtual worlds enable brands and creators to fully control how they distribute content, engage audiences, and monetize their creations while acquiring more powerful data on their customers. With deep expertise in Hollywood production, Web3 and XR, iR is redefining the infinite possibilities of connected digital environments in the modern age. iR’s portfolio of brands includes the spatial computing and AI platform, Infinite Reality Engine, the world’s premier, professional drone racing property, Drone Racing League, XR production facility Thunder Studios, creator talent management firm TalentX, and digital marketing agency Fearless Media. The company is backed by an impressive roster of investors including RSE Ventures, Liberty Media, Lux Capital, Lerer Hippeau, MGM, CAA, T-Mobile Ventures, Courtside VC, Exor, Terracap, IAC, Live Nation, DJ and producer Steve Aoki, rock band Imagine Dragons, NBA player Rudy Gobert, Interscope Records, and more.

The Role:

As the Director of Growth and Retention Marketing, you will play a pivotal role in driving the company's growth through strategic demand generation and lifecycle marketing initiatives. You will lead a talented team responsible for acquiring, engaging, and retaining customers through data-driven campaigns and optimized CRM strategies.

What You’ll Do:

• Strategic Leadership:
• Develop and execute a comprehensive growth marketing strategy aligned with company goals and objectives.
• Lead a team of cross-functional performance and lifecycle marketers and agencies to achieve revenue targets and customer acquisition goals.
• Demand Generation:
• Oversee demand generation activities including SEO/SEM, PPC campaigns, content marketing, email marketing, and paid social.
• Continuously optimize campaigns to increase lead generation and conversion rates.
• Lifecycle Marketing:
• Design and implement lifecycle marketing programs to enhance customer retention, drive expansion revenue, and increase customer lifetime value (CLTV).
• Utilize marketing automation and CRM tools to deliver personalized customer journeys and optimize user experiences.
• Analytics and Optimization:
• Leverage analytics and data-driven insights to measure campaign effectiveness, identify growth opportunities, and optimize marketing performance.
• Implement A/B testing and experimentation frameworks to drive continuous improvement.
• Team Development:
• Build and mentor a high-performing growth and retention marketing team. Foster a culture of innovation, collaboration, and accountability.
• Provide guidance and professional development opportunities to team members.
• Cross-Functional Collaboration:
• Collaborate closely with Sales, Product, and Customer Success teams to align marketing strategies with overall business objectives.
• Champion a customer-centric approach across all marketing initiatives.
• Budget Management:
• Manage the growth marketing budget effectively, allocate resources efficiently, and report on ROI.
• Make data-driven decisions to optimize budget allocation and maximize marketing impact.

What You’ll Bring:

• Bachelor’s Degree in Marketing, Business Administration, or a related field. Master’s degree or MBA is a plus.
• 7+ years of progressive experience in growth marketing, demand generation, and CRM, ideally within the SaaS industry.
• Proven track record of successfully leading and developing high-performing marketing teams. Strong leadership, communication, and interpersonal skills.
• Deep understanding of marketing analytics, KPIs, and performance metrics. Proficiency in using analytics tools (e.g., Google Analytics, Salesforce) to drive insights and decision-making.
• Ability to develop and execute strategic marketing plans that align with business objectives. Experience with scaling marketing programs and driving measurable results.
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems. Experience with data-driven marketing strategies and tools.
• Thrives in a fast-paced, dynamic environment. Able to prioritize effectively, manage multiple projects simultaneously, and meet deadlines.

Benefits:

• Paid Time-Off: We offer flexible vacation time, 10 company holidays + we shut down Christmas to New Years
• Health Plans: We offer robust medical, dental, and vision plans for you and your dependents. Disability, life insurance, and FSA benefits are also available
• Wellness: Access to Teladoc and an EAP
• Parental Leave: Paid leave
• Retirement Savings: Contribute pretax earnings to our 401(k) Plan

Our Culture:

• Passion: Every team member cares about our company, our clients, and the work
• Collaboration: We believe in intentional communication using Slack, Zoom, GSuite, ect.
• Positivity: Optimism keeps us motivated and productive
• Adaptability: Embracing change is key to our success

The base pay range for this position is $180,000 - 220,000. The base salary range is applicable across the United States and the offered rate may vary based on factors such as experience, education, market conditions, and location.