The Job
We are looking for a Strategy Director who is passionate about making a meaningful difference in the lives of lower income families and wants to dive into some of the hardest societal challenges around. Working with state and local government clients you will lead the strategic thinking on challenges like how do we reduce obesity in food deserts and how do we prevent toxic stress developing in under 5s. We are looking for someone who wants to become a specialist in supporting families to make healthier decisions in both nutrition and under 5s childhood development, through integrated communications campaigns and activations.
To be successful in this role youll be passionate about nutrition and child development and will care about helping families who are less structurally advantaged. You will be experienced at leading strategic projects, working alongside senior client service, creative directors and research leads to develop a plan, gain client alignment and build out recommendations, presentations and briefs to make meaningful change. You will be passionate about driving tangible behavior change, thinking through how change happens, messaging to drive change and how it could be meaningfully measured. Ideally you would have experience mentoring other strategists but this isnt mandatory.
Day-To-Day Activities:
Strategic Development
Develop strategic positionings for public health brands and see that strategy across all campaign elements, analytics and evaluation
Determine behavioral health outcomes / goals
Develop clear, succinct creative briefs, decks and papers
Develop messaging architecture that builds over time
Research Partnership
Clearly outline qualitative and quantitative research needs
Participate in focus groups
Help define learnings & recommendations
Use a combo of quant research and cultural trends to tell a story
Utilize quant trackers & data to find the hidden gems that prove your theories
Creative Partnership
Inspire and guide creative teams
Provide insights, facts and ideas for the team to work with as necessary
Ensure brand & assets are on strategy and appropriate for our audiences, behaviors and clients
Comms Planning Partnership
Work with communication planners to integrate comms frameworks and messaging
Collaborate on campaign objectives and KPIs
Collaboration, Presentation & Relationship-Building
Work with, partner with and inspire across teams
Meet with clients to listen, present and discuss strategic pov
Present and discuss work both internally and externally
Make clients feel / see that you are their trusted advisor and partner
Required Qualifications:
12 years relevant experience OR Bachelor's Degree +7 years relevant experience OR Master's Degree +5 years relevant experience
Ad agency experience preferred
Extensive writing experience to guide creative teams
Experience presenting to and talking with clients
Ability to learn about & understand a wide range of points of view
