E-commerce operator: Finance & Growth

This role is the financial backbone of brand performance.

You will own complete financial visibility across multiple e-commerce brands, ensuring that ad spends, revenue, and profitability are accurately tracked, reconciled, and forecasted.

Your job is simple:

Numbers should always be right. Insights should always be clear.

This is not an internal finance role. You will work on brand-level performance data, directly impacting how money is allocated and scaled.

Accountabilities

1. Monthly Spend Reconciliation (Non-Negotiable)

• Reconcile ad spend data across platforms vs reported numbers of vs actuals

• Validate spends across Meta, Google, and other performance channels

• Identify:

• Mismatches

• Over-reporting / under-reporting

• Data inconsistencies

• Ensure clean, reliable, audit-ready numbers every month

2. Brand-Level P&L Tracking

• Build and maintain accurate P&Ls for each brand

• Track:

• Revenue vs spends

• Contribution margins

• Ensure numbers reflect reality, not assumptions

• Flag profitability risks early

3. Growth Forecasting (Data-Driven)

• Create forecasting models based on actual performance data

• Project:

• Spend vs revenue scenarios

• Scaling impact

• Efficiency trends

• Continuously update forecasts based on real-time inputs

4. Performance Analytics

• Analyse large datasets across brands to identify:

• Efficiency trends

• Scaling opportunities

• Spend inefficiencies

• Support teams with clear, data-backed insights

• Move beyond reporting → focus on what the numbers are saying

5. Systems & Process Building

• Build standardized:

• Reconciliation frameworks

• Reporting templates

• Tracking systems

• Reduce manual errors and dependency on scattered data

• Bring structure to financial tracking across brands

Ideal Behaviour, Qualifications & Skills

• 6–8 years of experience in:

• Finance / FP&A / Business Finance / Analytics

• Strong exposure to:

• P&L management

• Data-heavy environments

• Experience in:

• D2C / e-commerce / performance marketing setups (preferred)

• Advanced Excel / Google Sheets skills (must-have)

• High attention to detail

• Ability to handle multiple brands and large datasets simultaneously

Key Performance Indicators

• Accuracy of monthly reconciliations

• % variance between forecasted vs actual performance

• Reliability of brand-level P&L reporting

• Identification of spend inefficiencies

• Improvement in data clarity and reporting systems

Values

We take our values very seriously and ask that all team members reference (or keep in mind) values in dealing with conflict, challenges, opportunities and day to day operations.

Each individual's role is to also hold others accountable and themselves.

• Accountability- own your part in it first.

• Collaboration- take initiative with discipline and humility.

• Resilience- to be steadfast, assess, and bounce back.

• Selflessness- ‘what does it take to scale’.

• Fun- be present and connect.