Headquarters: Portland, ME
URL: https://northspore.com/
POSITION OVERVIEW
We’re looking for an Ecommerce Lifecycle Manager to own and scale our retention engine, turning first-time customers into confident repeat growers and rapid, lifelong brand advocates. You’ll manage email campaigns, build automations, and continuously test new ways to improve engagement, AOV, and retention. You’ll play a key role in shaping the customer experience beyond the first purchase, delivering the right message at the right time to support, educate, and inspire our community.
This is a hands-on role for someone who thinks in systems, executes with speed, and continuously raises their own ceiling on what's possible.
This is a full-time role and can be remote or in-person.
KEY RESPONSIBILITIES
Lifecycle Strategy & Execution
- Own the end-to-end lifecycle strategy across email and SMS — building and optimizing flows, managing the marketing calendar, and defining clear customer pathways that turn every customer into a rapid and loyal fan for life.
- Develop sophisticated segmentation strategies to deliver targeted, relevant messaging at scale, including the ability to design systems that scale without proportional effort
- Partner with marketing, creative, and ops teams to align lifecycle efforts with broader campaigns, product launches, and promotions — translating strategy into clear execution plans and owning the follow-through
Performance & Optimization
- Monitor and report on campaign and flow performance (revenue, conversion rate, AOV, LTV, engagement)
- Own retention reporting and analytics, including cohort analysis, customer segmentation performance, and lifecycle stage conversion
- Identify opportunities to improve retention and customer value
- Run ongoing A/B tests across subject lines, messaging, timing, segmentation, and offers
- Use data and customer behavior insights to refine lifecycle strategy
List Growth & Loyalty
- Own list growth strategy across email and SMS, including onsite capture, lead magnets, and acquisition touchpoints
- Optimize conversion of new subscribers into first-time customers
- Manage and evolve loyalty and retention programs to increase repeat purchase rate and long-term customer value
- Identify opportunities to deepen customer relationships through rewards, education, and community-driven initiatives
Shopify & Ecommerce Support
- Work within Shopify to support lifecycle initiatives
- Understand how products, collections, and landing pages are structured and managed
- Align onsite experience, promotions, and merchandising with lifecycle campaigns
- Collaborate on CRO opportunities that improve conversion and AOV
WHAT WE’RE LOOKING FOR
- 3+ years of experience in lifecycle, email, or CRM marketing (ecommerce preferred)
- Resourceful, self-directed, and comfortable with ambiguity — bias toward action, high bar for execution quality, and genuine curiosity about what's becoming possible with the tools and tactics available to modern lifecycle marketers
- Hands-on experience with Klaviyo or similar email/SMS marketing platforms (e.g., HubSpot, Iterable, Active Campaign)
- Strong understanding of Shopify and how email marketing connects to the onsite experience
- Experience with Recharge or subscription-based ecommerce is a plus
- Proven ability to build, optimize, and automate lifecycle flows and campaigns
- Strong understanding of segmentation, personalization, and customer journeys
- Experience running A/B tests and using data to drive decisions
- Detail-oriented with a high bar for quality in execution
WHAT SUCCESS LOOKS LIKE
- Increased repeat purchase rate and customer lifetime value
- Growth in email and SMS revenue contribution
- Improved engagement metrics (open rate, click rate, conversion rate)
- A consistent cadence of testing and optimization
- Lifecycle becomes a predictable, scalable revenue channel
COMPENSATION
Our salary range for this position is $65,000 - $90,000. Our benefits package includes:
- 401k + employer match,
- Health insurance
- Dental insurance
- Vision insurance
- Short and long-term disability (Long-term is employer paid)
- Life insurance (Employer paid)
- Accident and critical illness insurance
To apply: https://weworkremotely.com/remote-jobs/north-spore-llc-ecommerce-lifecycle-manager
