WHO ARE WE?
Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.
MUST HAVE: Expertise editing monetized B2C content focused on technical products (VPNs, Ad Blockers, Password Managers, etc.)
HOURS: Must be comfortable working East Coast hours starting no later than 9:00 AM
EXPERIENCE: 3-5 years as a B2C digital content editor with long-form (2,000+ word) article production of 10 articles per week, mastery of SEO best practices, and an eagerness to learn and contribute to a highly collaborative team.
What We are Looking for
As an Editor at All About Cookies, you’ll be responsible for crafting high-quality B2C content that helps millions of readers make smarter, easier decisions about digital security and consumer tech solutions monthly. (This is NOT a technical writing position.) You'll use your passion and expertise in topics like VPNs, ad blockers, and antivirus software to research, brief, edit, and oversee the production of content including reviews, rankings, and educational articles. You'll also use your understanding of SEO best practices to ensure all our content is optimized for ranking and monetization.
You will work closely with freelance and in-house writers to mentor them on writing best practices while providing constructive feedback. You should have strong writing skills in the event that content needs to be substantially rewritten or replaced, and feel comfortable researching and testing a wide range of digital security products. You should be comfortable working with basic HTML in a CMS. Knowledge of SEO best practices, including keyword research and on-page optimization, is ideal.
How You will Help the Team
- Create/edit at least 10 assignment briefs, reviews, rankings, or educational stories per week
- Ensure content is accurate and clear to the reader while following SEO best practices
- Demonstrate subject-matter expertise across digital security and consumer technology topics
- Work with, mentor, and provide constructive feedback to writers ensuring they deliver their best work
- Ensure all content adheres to our style, sourcing, and compliance guidelines
- Identify trends and timely industry insights to help shape content and PR strategies
- Serve as an ambassador of All About Cookies as needed
- Grow and foster the All About Cookies brand as a top destination for digital security and tech recommendations and information
Who’s a good fit? Someone who already has…
- 3-5 years of experience in a digital editor role
- Expertise in digital security and technology topics, particularly online privacy, antivirus, and internet
- Experience editing monetized B2C content
- Expertise writing and editing reviews, rankings, and educational stories
- Experience writing and/or editing quality, high-performing SEO content
- An ability to work and make decisions independently
- A clear understanding of how search engine optimization works
- A desire to learn and adjust as business needs constantly evolve
- Experience using a CMS to build online content
- Basic knowledge of HTML is a plus
Let’s Talk About Next Steps:
- You apply to the position and our team will review your application.
- Initial Screening Interview lasting ~40 Minutes to better align your skillset with the position, company, culture, and goals while answering your questions.
- Topgrading Interview lasting ~1 hour to walk through your career history in depth from the lens of our role and answer your questions.
- Take-home assignment to put into practice your abilities as they would relate to All About Cookies content and the needs for this position. You choose the due date after reviewing. Once returned, the team will review this practical assignment and make a decision to move you forward or not.
- Focused Interview lasting ~1 hour to do a deep dive into your skillset and experiences and translate those skills over to the needs of the position.
- Culture & Values Interview lasting ~90 minutes where we will align your personal and professional values with Launch Potato’s. We also will cover items we would need to prepare an offer including references, compensation target, start dates, etc.
- Offer extension lasting ~30 minutes where we will walk you through a total compensation and rewards document, outline the onboarding process, and answer any last minute questions you may have.
Total Rewards & Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Want to make your impact in a profitable, high-growth company? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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