Education Category Manager (Primary Science)

At Twinkl, we encourage diversity, and our doors are open to everyone. We're committed to creating an inclusive workplace for all. If you need any adjustments during the application process to showcase your abilities, please let us know. We're here to support you on your journey.

We embrace a remote-friendly culture, giving you the flexibility to choose where you work best. Whether it's from our amazing HQ in Sheffield, remote or something in-between, believe that your best work happens when you have the freedom to create your ideal workspace.

Location: Remote
Annual Salary: £35,000+ DOE
Contract: 12 month fixed-term
Hiring Manager: David Angrave
Hours: 37.5hr pw
Closing Date: 16/08/2024

Our Unparalleled Evolution:

We are purpose-driven, helping support educators across the world with high quality educational resources. Born in a Sheffield bedroom, we've grown into a global powerhouse with over 1500 employees in 14 short years and are now the UK's digital education giant and a global leader in our field - testament to our commitment to fostering a workplace where everyone thrives. Now, backed by strategic investment, we're evolving our ways of working to further explore exciting and innovative avenues to support the global teaching community, and sustainably support us through our ambitious growth plans.

As the Education Category Manager with a focus on Science, you will be a thought leader in your field, bringing strong experience and expertise in leading Science across a primary school or a trust. Your role will be crucial in developing and executing strategies to create content that raises attainment in Science. You will oversee and manage the performance of specific Science educational content within the Twinkl Brand, driving growth and ensuring alignment of brand goals with market opportunities. You will identify opportunities, prioritise resources, and collaborate closely with marketing and school teams to communicate and sell your category of content.

This role is perfect for you if…

• You're a strategic thinker with a deep understanding of your subject area.
• You excel at driving growth and improving performance through data-driven decisions.
• You build strong, lasting relationships with stakeholders and partners, making an impact.

Key Responsibilities:

Category Strategy Development:

• Collaborate with our experienced team of Educational Content Leads to develop and implement comprehensive Science category strategies that connect educational content seamlessly and align with overall brand objectives and market trends.
• Identify growth opportunities and create plans to capitalise on them.
• Collaborate with cross-functional teams to ensure cohesive strategy execution.

Market Analysis:

• Conduct thorough market research and competitive analysis to identify trends, opportunities, and potential risks.
• Analyse sales data, consumer behaviour, and market dynamics to inform category strategies.
• Monitor industry developments and adjust strategies accordingly.

Product Management:

• Oversee the product lifecycle from ideation to launch, ensuring timely and successful product introductions.
• Work closely with the product development team to guide new product development and innovation.
• Manage SKU rationalisation and optimise product assortments.

Brand Positioning and Promotion:

• Manage key partnerships and accreditations for the category, making sure we’re hitting all the right notes and giving educators the assurance that our content is top quality.
• Influence the market by promoting our content through thought leadership. Stay on top of market trends and make sure we're always in a strong position.
• Develop and execute marketing plans and campaigns to promote category products.
• Collaborate with the marketing team to create compelling content and messaging.
• Ensure consistent brand positioning and messaging across all channels.
• Be a thought leader in your area
• Manage strong partnerships and resource accreditation

Sales Support and Collaboration:

• Work with the sales team to provide category insights and support sales strategies.
• Develop sales tools and materials to aid in the effective promotion of category products.
• Conduct training sessions for sales teams to enhance product knowledge.

Financial Management:

• Develop and manage category budgets, ensuring efficient allocation of resources.
• Monitor and analyse category financial performance, identifying areas for improvement.
• Provide regular reports and updates to senior management on category performance.

Requirements

We are looking for someone who:

• Bachelor’s Degree in Education/Subject Area.
• 5+ years of experience in leading and developing Science in a primary school or across a trust.
• Proven track record of developing and executing successful Science strategies to improve attainment.
• Strong analytical skills with the ability to interpret complex data and market trends.
• Excellent communication and presentation skills.
• Ability to work collaboratively with cross-functional teams.
• Highly organised with strong project management skills.

If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements, please include this at the foot of your cover letter. This will help us understand any modifications we may need to make to support you throughout our selection process

Benefits

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Referral scheme
• Cervical and Prostate screening
• Company sick pay after 3 months of service
• After probation - cycle-to-work scheme
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave