Sales at TRACTIAN
The Sales team is the driving force behind revenue at Tractian, generating new opportunities, acquiring top-tier customers like Hyundai, Bosch, and Kraft Heinz, and strengthening relationships with our current accounts. Backed by strategic investors with a track record of building unicorns, Tractian is poised to set new benchmarks in industrial technology. Recognized on the Forbes AI 50 list in 2024 and ranked in the 98th percentile by RepVue for inbound leads, we deliver undeniable value—boosting machine reliability, delivering immediate ROI, and achieving world-class revenue retention that matches the best in tech. At Tractian, top performers are recognized, rewarded, and empowered to overachieve their goals.What you'll do
As an Enterprise Account Executive at Tractian, you will be responsible for driving revenue growth through the acquisition of new enterprise customers and the expansion of existing accounts across your assigned territory. You will build and manage long-term relationships with key stakeholders, identify opportunities for upsell and cross-sell, and ensure strong customer satisfaction throughout the sales lifecycle.You will own your pipeline from prospecting through close, contribute to regional revenue targets, and collaborate closely with Sales Engineering, Customer Success, and Product teams to support Tractian’s growth in the European market.Responsibilities
Own new enterprise logo acquisition within an assigned territory, with a primary focus on outbound prospecting and pipeline generation.
Drive net-new revenue by identifying, engaging, and converting prospective enterprise customers through structured outbound efforts, including targeted outreach and cold calling.
Develop and execute territory and account strategies to build a strong pipeline of qualified enterprise opportunities.
Lead the full sales cycle for new business opportunities, from initial prospecting through negotiation and close.
Use HubSpot CRM to manage pipeline activity, forecast revenue accurately, and track progress against new business targets.
Collaborate closely with Sales Engineering, Customer Success, and Product teams to position solutions effectively for complex enterprise buying environments.
Conduct high-level discovery with senior stakeholders to understand operational challenges and position Tractian’s solutions as long-term strategic investments.
Negotiate and close complex enterprise agreements, balancing short-term wins with sustainable, long-term customer value. Requirements
Bachelor’s degree in Business, Engineering, or a related field, or equivalent professional experience.
5+ years of experience in enterprise B2B sales, with a demonstrated track record of net-new customer acquisition and revenue growth.
Proven ability to build pipeline through outbound prospecting, including cold outreach, strategic targeting, and multi-stakeholder engagement.
Strong understanding of complex B2B sales cycles, enterprise buying processes, and consultative selling methodologies.
Experience using CRM tools (e.g., HubSpot) to manage pipeline, forecast revenue, and track sales activity with discipline and accuracy.
Excellent negotiation, communication, and stakeholder-management skills, including engagement with senior decision-makers.
Strategic, results-driven mindset with the ability to operate independently in a high-growth, target-oriented environment.
Ability to manage multiple opportunities simultaneously while maintaining strong attention to detail and execution quality.
Tractian is an industrial technology company that provides AI-powered asset tracking and condition monitoring solutions for enterprise customers. The company's flagship product, Smart Trac, helps manufacturers and industrial operations improve machine reliability, reduce downtime, and optimize maintenance through real-time monitoring and predictive analytics. Tractian serves industry leaders including Hyundai, Bosch, and Kraft Heinz, delivering immediate ROI and world-class revenue retention. Recognized on the Forbes AI 50 list in 2024, Tractian is backed by strategic investors with a track record of building unicorns and is positioned as a leader in industrial IoT and maintenance technology.
