About the Role
We are a growing alcohol and beverage business looking for a highly organised and proactive Executive Assistant & Lead Generation Specialist to support the founder. This is a broad support role combining lead generation, sales outreach, CRM management, follow-up, research, data entry, and executive assistance.
The ideal candidate will become an extension of the founder over time — helping organise opportunities, keep prospective customers moving through the pipeline, identify new hospitality and retail prospects, and take recurring administrative work off the founder's plate. The role will initially be part-time, with the potential to increase in hours as the candidate becomes more familiar with the business and takes on additional responsibilities.
Work Structure & Requirements
Location: Remote / Virtual
Schedule: Part-time (10 hours per week)
Time Zone: EST business hours
Compensation: $7 USD per hour
Key Responsibilities
Research and identify relevant hospitality groups, restaurant groups, bars, distributors, retailers, and other potential customers
Identify the appropriate decision-makers and stakeholders within target organisations
Build accurate prospect lists containing names, job titles, email addresses, phone numbers, and company information
Research the largest and most relevant operators within target markets
Maintain organised prospect databases and continuously identify new sales opportunities
Conduct outbound email outreach to prospective customers using messaging and positioning provided by the founder
Manage ongoing follow-up sequences and ensure opportunities do not fall through the cracks
Follow up consistently with prospects who have expressed interest or require additional information
Help turn business cards, introductions, referrals, and existing contacts into organised sales opportunities
Escalate warm or qualified opportunities to the founder when appropriate
Maintain detailed notes on conversations, next steps, and follow-up dates
Enter and organise leads within the company CRM or sales tracking system
Keep contact information, opportunity stages, notes, and follow-up activities accurate and up to date
Track outstanding actions across prospective customers and partnerships
Create simple reports or summaries of outreach activity, responses, and opportunities
Help establish stronger processes for organising the company's growing sales pipeline
Provide day-to-day administrative support to the founder
Organise information, documents, contacts, and outstanding tasks
Assist with follow-ups arising from meetings, events, networking, and customer conversations
Help document recurring processes and gradually take ownership of repeatable administrative tasks
Support ad hoc research and operational projects as required
Assist with recurring data-entry and administrative requirements across different state or government systems
Enter information into relevant portals accurately and according to documented processes
Learn recurring workflows directly from the founder through recorded or live training sessions
Document processes and create simple SOPs so tasks can be completed independently in future
Double-check calculations and information before submission and obtain approval where required
Maintain accurate records of completed submissions and outstanding requirements
Required Skills & Experience
Experience: 3+ years in Executive Assistance, Lead Generation, Sales Support, Business Development Support, or a similar role
Industry: Previous experience within alcohol, beverages, CPG, hospitality, food & beverage, or a related industry is strongly preferred
Lead Generation: Strong lead-generation and online research capabilities; experience identifying decision-makers and sourcing accurate contact information
Outreach: Comfortable conducting professional cold email outreach and persistent follow-up
CRM: Strong CRM, spreadsheet, and data-entry skills
Compliance: Exceptional attention to detail when handling financial, regulatory, or compliance-related information
Communication: Excellent written and spoken English
Profile: Highly organised, proactive, able to manage multiple priorities simultaneously, comfortable working independently, and able to identify tasks that can be taken off the founder's plate; comfortable learning new software, portals, and internal processes
Plus Forty is a growing alcohol and beverage business that sells products to hospitality and retail customers. The company focuses on distributing beverages to restaurant groups, bars, distributors, and retailers. Plus Forty is in the early growth stage, currently seeking operational support to expand their customer base and streamline their sales pipeline.
