About the Field Marketing Manager Role
Ciroos is hiring a Field Marketing Manager to lead the strategy and execution of field events and trade shows. This is an outcome-driven leadership role that directly fuels our market growth and competitive positioning.
Field events remain one of the most impactful channels to engage prospects, build pipeline, and increase customer satisfaction. They provide experiences that no digital marketing campaign can replicate—the chance to demonstrate our innovation, differentiation, and value proposition in person. You'll own the full lifecycle of this function: from identifying where our customers, prospects, competitors, and partners congregate, to orchestrating memorable experiences that leave a lasting impression, to analyzing what worked and what didn't.
You're not checking boxes or simply following a playbook. You're a leader with conviction about where we need to be, how we should show up, and why each investment in an event drives measurable returns. You'll make strategic decisions about which events align with our business goals, justify creative or larger-scale investments through expected ROI, and own the execution before, during, and after each event. You'll start as an individual contributor, with the opportunity to grow a team as our events function scales.
You'll report directly to the Head of Marketing with full autonomy to own this function—supported by the broader marketing team, but operating with independence and conviction.
What You'll Own
Strategic Event Planning & Selection
Identify and evaluate which industry events align with our target audiences and business objectives
Monitor what competitors and market players are doing to draw attention and engagement—you can't afford to lag in strategy or tactics
Build and maintain our annual events calendar with clear ROI expectations
Make strategic decisions about sponsorship, booth placement, and and event format
Event Execution & Experience Design
Own the full execution: logistics, vendor coordination, booth design, and on-site operations
Create memorable, differentiated experiences that reinforce our brand, value proposition, and innovation
Drive qualified lead generation and pipeline impact—success is measured by outcomes, not attendance
Coordinate seamlessly with the marketing and sales teams to ensure leads are captured and qualified
Post-Event Analysis & Optimization
Analyze performance, ROI, lead quality, and pipeline attribution after each event
Apply learnings to continuously refine your approach and maximize impact
Track competitive intelligence gathered in the field to inform future strategy
Who You Are
Required Background
5+ years managing trade shows and field events for enterprise B2B technology companies
Proven experience at early-stage tech startups (any funding stage)
Track record selecting and executing field events that drove qualified pipeline
Deep understanding of how events drive business outcomes, not vanity metrics
What Makes You Effective
You're a strategic thinker with operational excellence—you bridge vision and execution
You move fast, solve problems independently, and don't need hand-holding
You're comfortable with data and ROI accountability—you can justify every investment
You have a startup mentality: scrappy, resourceful, and willing to wear multiple hats
You bring creative energy to event design and execution—you don't accept generic booths or standard approaches
You're competitive and take pride in differentiation
You're politically savvy: you understand buyer psychology and can anticipate what draws attention across multiple personas and industries
Nice to Have
The Role
Reports to: Head of Marketing
Salary: Dependent on experience
Travel: 35-50% (US-based field events)
