Field Marketing Manager - US - Simplilearn

Position - Field Marketing Manager - US at Simplilearn

About: Simplilearn

Simplilearn is the world’s #1 online Bootcamp provider, enabling learners around the globe with rigorous and highly specialized training offered in partnership with world-renowned universities and leading corporations. We focus on emerging technologies and skills, such as data science, cloud computing, programming, and more — that are transforming the global economy. Our training is hands-on and immersive, including live virtual classes, integrated labs and projects, 24x7 support, and a collaborative learning environment. Over two million professionals and 2000 corporate training organizations across 150 countries have harnessed our award-winning programs to achieve their career and business goals.

Simplilearn has acquired Fullstack Academy to leverage its widespread footprint in the US region and partnerships with Top US universities to grow internationally.

[The Field Marketing Manager role is with Simplilearn, and interested candidates should apply accordingly.]

About the Role:-

1. Lead and execute multi-channel demand generation campaigns to educate the market, drive brand awareness, generate sales-ready leads, and nurture our existing sales funnel, directly increasing market demand and sales pipeline.
2. Track and report marketing key performance indicators and identify, recommend, and execute improvements for accelerating lead generation and brand awareness.
3. Collect, monitor, and analyze the performance of campaigns (email, social, paid media, events, etc.) to optimize performance and re-allocate spend as needed.
4. Stay up-to-date on industry trends, publications, product messaging and positioning, and key business needs, and adjust content and strategy accordingly.
5. Work cross-functionally across the organization to oversee the timely execution of demand generation plans.
6. Plan, execute, and oversee a diverse range of demand generation events both onsite and virtual, from concept to post-event evaluation.
7. Coordinate with internal teams and external partners to ensure seamless event execution, including marketing, design, sales, and technical teams.
8. Manage project-related budgets.

Required Experience and Qualifications:

1. 5+ years of marketing experience in EdTech or Technology.
2. Bachelor’s degree or related work experience a must, master’s degree a plus.
3. Analytical, with the ability to capture and derive insights from key data points for optimized marketing channel performance.
4. Excellent written and verbal communication skills.
5. Strong quantitative business process and project management skills, and ability to manage multiple projects and tasks simultaneously with proficiency in project management tools.
6. Self-starter with the proven ability to drive for results individually or as a team.