About Set & Stones
Set & Stones is a women-owned jewelry brand founded in 2016 and sold through Nordstrom, Anthropologie, Free People, Bloomingdale’s, luxury hotels, spas, boutiques, and our own ecommerce channels.
We are an established brand with a strong wholesale foundation and a growing direct-to-consumer business. As we enter our next phase of growth, we’re seeking a strategist who can help identify opportunities, challenge assumptions, prioritize initiatives, and work alongside leadership to drive the business forward.
We’re a small but mighty team of fewer than 10 people, so we’re looking for someone who thrives in entrepreneurial environments and enjoys helping founder-led brands scale.
The Opportunity
We’re looking for a Fractional Growth & Brand Strategist to work directly with the Founder and leadership team.
This is not a traditional marketing role.
We’re looking for someone who has experience growing established consumer brands and can bring both strategic thinking and creative ideas to the table. The ideal candidate understands how small businesses grow, can identify opportunities we may be overlooking, and can help us focus our time and resources on the highest-impact initiatives.
What You’ll Do
Analyze business performance across wholesale and ecommerce channels
Identify growth opportunities and recommend strategic initiatives
Help prioritize projects based on potential impact and resources required
Evaluate new sales channels, partnerships, collaborations, and business opportunities
Review customer acquisition, retention, and brand-building strategies
Analyze product, channel, and sales performance to uncover opportunities for growth
Serve as a strategic thought partner to the Founder and leadership team
Bring fresh ideas and outside perspective based on experience working with other growing brands
Help develop both short-term and long-term growth plans
Ideal Experience
Experience growing small to mid-sized consumer brands
Experience in jewelry, fashion, wellness, home, accessories, beauty, lifestyle, or similar industries
Strong understanding of both ecommerce and wholesale business models
Experience working directly with founders and small leadership teams
Ability to think strategically while remaining practical and execution-minded
Entrepreneurial mindset with a bias toward action
Strong analytical skills and comfort working with business performance data
What We’re Looking For
We’re not looking for someone to simply manage existing initiatives.
We’re looking for someone who can identify opportunities, challenge our thinking, and help us determine what the next stage of growth should look like.
You should be energized by helping founder-led businesses scale and excited to work alongside a collaborative, fast-moving team.
Structure
Fractional / Contractor Role
Remote
Flexible Schedule
Approximately 5–15 hours per week (open to discussion)
Ongoing engagement preferred
To Apply
Please include:
A brief introduction
Relevant brand experience
Examples of businesses you’ve helped grow
Your typical engagement structure
Your hourly, monthly retainer, or project-based pricing
