We are seeking a visionary Freelance Head of SEO to take full ownership of our organic growth strategy. You won't just be executing tasks; you will be the architect of our search engine dominance. Your goal is to move beyond "traffic for the sake of traffic" and deliver organic revenue growth through a sophisticated, data-backed SEO roadmap.
Strategic Roadmap: Define and lead the global SEO strategy (Technical, On-page, and Off-page) aligned with our 2026 business goals.
Technical Excellence: Conduct deep-dive audits (Core Web Vitals, Crawlability, Indexing) and work closely with developers to ensure a flawless technical foundation.
Content Intelligence: Oversee Topical Authority mapping. Move beyond simple keywords to "Search Intent" clusters and EEAT-driven content strategies.
AI Integration: Implement AI-assisted workflows for scale (content Briefing, Data analysis, Internal linking) while ensuring "Helpful Content" compliance.
Performance Tracking: Manage the SEO budget and provide C-level reporting on Organic ROI, Share of Voice, and Conversion attribution.
Leadership: Manage and mentor existing content writers or external agencies to ensure high-quality, SEO-optimized output.
Senior Experience: 6+ years in SEO with a proven track record of scaling high-authority domains (SaaS, E-commerce, or Media).
Data Stack: Expert mastery of GSC, Google Analytics 4, Screaming Frog, Ahrefs/Semrush, and Search Console Insights.
The "Product" Mindset: You treat SEO as a product, not just a marketing channel. You understand how UX and SEO intersect.
Business Acumen: You speak the language of "Revenue" and "LTV," not just "Rankings."
Please provide:
Case Study: One specific example of a site you scaled from $X to $Y organic revenue.
The "First 30 Days": A brief outline of your audit process when taking over a new domain.
Tooling: Your preferred tech stack for 2026 SEO.
Department: Business Development & Marketing
Location: Barcelona
Remote Status: Fully Remote
Netenders is an international e-commerce group specializing in the sale of textiles, customizable products, and promotional products. The company operates across multiple markets in Europe, North America, and Australia through brands including Wordans, Needen, Egotier, and Ntextil. Netenders invests over 7 million euros annually in Google Ads with a strong focus on performance, profitability, and growth. The company is expanding its digital marketing capabilities by developing a powerful, structured, and profitable Meta Ads channel alongside its existing search advertising operations.
