We are on the lookout for an innovative Growth Marketing Manager (Experiment) with a keen focus on affiliates, experimentation, out-of-home (OOH) advertising, direct mail, and more. This role is designed for a visionary who is deeply data-driven and ready to take full ownership of our experimental performance marketing campaigns. You will be the architect of our testing roadmap, spearheading the launch of new experimental channels. This strategic position is crucial for accelerating our growth and fostering an "always be testing" culture within our go-to-market team.
What you'll do:
Pioneer Experimental Channels: Lead the exploration and implementation of experimental marketing channels, including OOH, direct mail, and beyond, to capture untapped audiences.
Comprehensive Campaign and Budget Management: Direct the management of campaigns and budgets with a sharp focus on maximizing ROI, ensuring that all activities are aligned with our strategic goals and deliver on key performance indicators.
Data-Driven Optimization: Conduct thorough analyses of campaign performance, leveraging data to drive strategic decisions and optimize for better results.
Creative Collaboration: Work closely with designers and copywriters to craft compelling ad creatives tailored for each experimental channel, enhancing engagement and performance.
Cross-Functional Team Coordination: Ensure seamless integration of experimental campaigns with the broader marketing strategy and company objectives, working closely with teams across the organization.
Industry Leadership: Stay ahead of the curve on industry trends and best practices related to experimental marketing channels, applying this knowledge to refine and evolve our strategies.
What we look for:
4+ years of experience in managing and leading innovative marketing campaigns, with a solid track record of driving growth through experimental channels.
Deep understanding of a variety of marketing channels, with a particular emphasis on affiliates, OOH, direct mail, and other non-traditional platforms.
Proven expertise in data-driven decision-making, equipped with strong analytical skills and familiarity with analytics tools and platforms.
Exceptional communication and collaboration skills, capable of working effectively across teams and presenting complex insights to leadership.
Budget management prowess, with experience in allocating resources efficiently and driving campaigns to meet or exceed performance targets.
Experience with external partnership management, including negotiation and collaboration with agencies, vendors, and technology providers.
Industry-specific knowledge is a plus, especially the ability to quickly understand and apply legal industry insights to marketing strategies.
Benefits & Perks:
Our goal is to empower every team member to contribute to our mission of fostering a more just world, regardless of their role, location, or level of experience. To that end, we offer:
Choice of medical, dental, and vision insurance plans for you and your family
Flexible paid time off and 10+ holidays per year
A stipend to upgrade your home office for fully-remote roles
401k for US-based employees
EvenUp is an equal opportunity employer. We are committed to diversity and inclusion in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
About EvenUp:
EvenUp is a venture-backed generative AI startup that ensures injury victims are awarded the full value of their claims, expanding the $100B+ in awards granted to injury victims each year. Every year, the legal system has made it difficult for millions of ordinary people to seek justice, especially for folks without means or who come from underrepresented backgrounds. Our vision is to help these injury victims get the justice they deserve, irrespective of their income, demographics, or the quality of their legal representation.
EvenUp operates across a variety of personal injury cases, including motor vehicle accidents and negligence claims. Our ML-driven software empowers attorneys to accurately assess the value of these cases by doing a core part of their workflow (legal drafting), enabling them to secure larger settlements in record time. As EvenUp evaluates more cases, our proprietary data grows, enhancing the precision of our predictions and delivering more value to both attorneys and victims alike.
We are one of the fastest growing startups ($0 to $10M in ARR in <2 years) and are funded by some of the best investors in the world, including Signalfire, Bain, and Bessemer, who led our recent $50M Series B.
United States
