We’re a small business building software in the construction space. We’re hiring a GTM Lead to own how we get customers and grow revenue. This is a hands-on role - you’ll plan the work and you’ll do the work.
The most important thing for us: you’ve seen a business grow up close and you know what it actually takes. That means at least one of these is true:
You worked at a marketplace (a platform connecting buyers and sellers, customers and suppliers, or users and service providers) and helped it grow
Or you were one of the first marketing or growth people at a small startup - part of the founding or early team - and helped it get its first customers and revenue
What you’ll do
Build and run our go-to-market plan - who we target, what we say to them and which channels we use
Find, reach and sign up customers (contractors and businesses) and keep them coming back
Help bring partners and suppliers onto the platform
Test channels quickly - outbound, partnerships, communities, referrals, content, paid - and double down on what works
Do the outreach yourself: calls, emails, LinkedIn, WhatsApp and follow-ups
Set up simple tracking for leads, conversions, cost per customer and revenue
Share results with leadership every week and suggest what to do next
Must have
Marketplace experience, or experience as an early or founding marketing/growth team member at a startup
A track record of bringing in paying customers - with real numbers you can talk about
Hands-on outbound experience: cold calling, cold email, LinkedIn outreach
Comfortable with a CRM (HubSpot or similar), lead tools like Apollo, Google Sheets and Canva
Clear spoken and written English
Available during Eastern Time (EST) working hours
Nice to have
Experience growing both sides of a marketplace (buyers and suppliers)
B2B sales or business development experience
Background in construction, logistics, e-commerce or home services
Basic paid ads (Meta/Google) and simple landing pages
Not a fit if
You only do SEO, only run ads or only post on social media
You’ve only worked at large companies and have never been part of an early-stage business
How we work
Remote. Small team, quick decisions, and you’ll see the impact of your work directly. Full-time preferred, part-time considered for the right person.
To apply, send a short note on how you helped a marketplace or early-stage startup get its first customers. Real numbers matter more than a polished CV.
InstaSupply Inc. is a software company building a marketplace platform in the construction space that connects contractors and businesses with suppliers and service providers. The company operates a two-sided marketplace model that enables buyers and sellers to connect efficiently within the construction industry. As an early-stage startup, InstaSupply is focused on acquiring its first customers and establishing product-market fit in the construction logistics and supply chain space.
