The Role
Join as one of our first go-to-market (GTM) hires and help us shape how Tolken reaches the world. You’ll work directly with the founders to build pipeline systems, track prospects, and ensure nothing slips through the cracks.
This is a high-ownership, hands-on role for someone who thrives in early-stage environments. You don’t need years of fintech experience - you need drive, clarity, and the mindset to build from zero.
Key Responsibilities
Pipeline and Systems Ownership
Build and maintain prospecting systems using tools like Clay, LinkedIn Sales Navigator, and modern automation
Own CRM hygiene and our GTM tracker as a single source of truth
Ensure all lead sources (outbound, inbound, intros, conferences) are logged and progressed with clear next steps
Improve throughput and data quality using systems and tooling, not manual effort
Logistics and Follow-Through
Capture all key founder interactions; track and drive follow-ups
Prepare meeting briefs: company context, prior conversations, relevant assets
Manage calendars, sequencing, and next steps across active conversations
Coordinate physical GTM activity; conferences, in-person meetings, travel
Sales Enablement, Signal, and Playbooks
Create & maintain sales assets (2-pagers, ICP definitions, market maps)
Codify learnings into a living GTM playbook (talk tracks, objections, qualification flows)
Operate founder LinkedIn from a logistics lens: cadence, inbound routing, follow-up (not ghostwriting)
Spot patterns in conversations/content and surface those insights back into GTM and product
Requirements
Essential
Strong fluency with GTM tools (Clay, LinkedIn Sales Navigator, Notion or similar systems)
Able to configure AI-assisted and automation workflows (no coding required)
Clear, concise writing for founder-level emails, follow-ups, and sales materials
High attention to detail and strong follow-through
Curiosity about fintech, payments, and how markets actually work
Nice to Have
Strong intuition for B2B relationship-driven sales and networks
Experience running outbound or community-based projects
Familiarity with early-stage startups and founder working styles
Existing relationships in fintech, payments, or adjacent B2B ecosystems (not expected, but a bonus)
Who You Are
Highly execution-oriented and comfortable operating in ambiguity
Systems-minded, you bring order and structure to messy workflows
Proactive, you close loops without being asked
Network-aware, you understand how B2B relationships form and compound over time
Motivated by impact and learning rather than title
What Success Looks Like
Founder calendars are filled with higher-quality, better-prepared conversations
No leads or follow-ups fall through the cracks
CRM and pipeline data are clean, current, and trusted
GTM playbook and assets improve continuously based on real market feedback
Founder selling time compounds month over month
Equal Opportunities Statement
Tolken is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.
Tolken is an early-stage fintech company operating in the payments and financial services space. While the job posting does not explicitly describe their product or service, context clues indicate they are building solutions related to payments infrastructure or financial technology. The company is in its very early stages, hiring one of their first go-to-market team members and working directly with founders to establish GTM systems and market presence. They are focused on reaching enterprise or B2B clients in the fintech and payments ecosystem.
