About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
About the role
We're looking for a highly organized contractor to join our GTM Programs & Campaigns team and help coordinate and execute cross-functional GTM programs, product launches, and integrated marketing campaigns. You'll work closely with GTM leads and partners across Marketing, Product, Creative, and other teams to keep workstreams organized, remove blockers, and move initiatives from planning through launch.
You will work independently across multiple work streams, stay on top of the details, and help keep complex, cross-functional marketing programs moving.
Support planning and execution across GTM programs, product launches, and integrated marketing campaigns, including App Store Optimization, Strategic Growth Offers, Catalog Growth Planning, and strategic GTM initiatives
Manage assigned work streams from kickoff through launch, coordinating timelines, deliverables, owners, approvals, dependencies, and next steps
Partner with teams including Product Marketing, Lifecycle, Social, Creative, PR, Ecommerce, Media, and Marketing Data Science to keep programs moving
Manage campaign and creative requests through Wrike, ensuring briefs and requirements are complete, tracking progress, and flagging delays or blockers
Support launch readiness and QA across campaign assets, landing pages, lifecycle communications, social content, promotional messaging, links, and offer details
Maintain campaign calendars, trackers, launch documentation, status updates, and team-wide program communications
Partner with Marketing Data Science and cross-functional teams to build campaign and program performance reports and presentations
We are considering remote applicants for this contract position.
About You
8+ years of experience in product marketing, digital marketing, campaign management, marketing operations, or related work
Experience supporting product launches, GTM programs, and integrated marketing campaigns
Experience across digital marketing channels such as lifecycle, paid media, social, ecommerce, or digital merchandising
Experience in entertainment, streaming, ecommerce, consumer products, membership, or subscription businesses
Experience managing multiple work streams across cross-functional teams
Familiarity with campaign localization, website or promotional launches, and marketing QA
Experience with Wrike or a similar project management tool
Experience working with teams across different countries or markets
About the Team
Crunchyroll’s global expansion is driven by strong regional execution and integrated growth strategies. The GTM & Planning team partners closely with U.S.-based leadership and regional teams to develop and execute go-to-market and partnership marketing programs that scale Crunchyroll’s footprint across both its owned platforms and partner ecosystem.
As part of the broader Growth & Planning organization, this team sits at the center of performance marketing, partnerships, and regional strategy - ensuring alignment across functions to deliver measurable business impact.
#LifeAtCrunchyroll
The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks. Pay Transparency - Remote, USA $67.98—$79.89 USD
About our Values
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
Courage. We believe that when we overcome fear, we enable our best selves.
Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
Kaizen. We have a growth mindset committed to constant forward progress.
Service. We serve our community with humility, enabling joy and belonging for others.
Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs:
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights:
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
Crunchyroll is a fan-founded streaming platform dedicated to delivering anime and manga content to a global audience of over 100 million fans across 200+ countries and territories. The company super-serves passionate anime enthusiasts through multiple formats including streaming video, theatrical releases, games, merchandise, and events. Crunchyroll's mission is to help fans connect with the stories and characters they love while shaping the future of anime culture. The company operates a cloud-based infrastructure that powers its streaming platform and supports high-reliability, scalable services for content delivery and customer engagement.
