As Virtuagym continues to grow, we’re looking for a hands-on Head of Content Marketing to join our Marketing team. In this role, you will be both a strategist and a doer, responsible for managing the content team and leading content initiatives while also diving into the day-to-day execution.
We are a remote-friendly company, offering flexibility to work from home within the Netherlands or anywhere in the EU. You can also work from our Amsterdam office, with its beautiful sunny rooftop terrace in the heart of the city.
Will you join us in our quest to create a healthier and happier world?
What this role looks like
As our Head of Content Marketing, you will be Virtuagym’s chief storyteller, responsible for shaping the voice and visibility of our brand in the fitness technology space. This role combines leadership with hands-on execution, as you will actively create and amplify content across multiple channels.
Reporting to the VP of Marketing, you will collaborate closely with teams such as Sales, Client Success, Product, and Marketing to craft messaging, identify trends, and ensure our content strategy aligns with overall business objectives.
The ideal candidate thrives on taking initiative and getting things done. You excel at translating product features into compelling stories that resonate with our target audience—the fitness industry.
Some of your key tasks as a Head of Content Marketing:
Develop and execute a comprehensive product marketing and content strategy that drives engagement, lead generation, and customer retention.
Lead-by-example, mentoring the content team while actively participating in content creation, ensuring high-quality output of short-form and long-form content that aligns with our brand voice and business goals.
Manage PR initiatives, including media outreach, press releases, and building relationships with key industry influencers.
Collaborate with cross-functional teams (Sales, Client Success, Product) to gather insights, align messaging, and ensure content addresses business needs.
Monitor and analyze the performance of content and PR initiatives, making data-driven adjustments as needed.
Requirements
Job Requirements:
- Lead by example, being equally comfortable creating content yourself and managing others to do it.
- Have proven experience in content marketing, public relations, or communications, with a track record of both strategic thinking and hands-on execution.
- Demonstrate excellent writing, editing, and communication skills, with a keen eye for detail, and excel in writing short-form content.
- Apply a data-driven approach to content marketing, with a willingness to adapt based on performance metrics.
- Possess strong project management skills, with the ability to prioritize tasks, manage multiple initiatives simultaneously, and meet deadlines.
- Be native in either Dutch or German, along with excellent written and spoken communication skills in English.
- Handle a fast-paced scale-up environment and adapt quickly to changing priorities; experience in B2B, SaaS, or the fitness industry is a huge plus.
Important note: please do apply if you meet 70%+ of the criteria. At Virtuagym we hire great people, not just resumes. If you can't check off a few requirements but are a fast learner, we’d love to hear from you!
About Virtuagym
Virtuagym is a leading and fast-growing innovator in the digital health and fitness domain, offering a Software as a Service solution and multiple native apps to users worldwide. We offer coaching and management solutions for trainers, studios, clubs and corporate wellness, all with the vision to make the world a healthier and happier place.
Virtuagym is an ambitious, passionate and multicultural team of talented people who want to create a healthier world for all. We believe in teamwork, challenging each other, being bold and adventurous, working lean, taking care of each other and sharing success. As a scale-up, we embrace our diversity, international character and our flat hierarchy that promotes great freedom, taking ownership and making a true impact. Our talented staff of 200+ employees are based out of two locations: Amsterdam, NL, and Medellin, CO.
Every day with us will be an opportunity to cultivate and evolve your personal and professional skills, as well as to make a significant impact on a global scale. At Virtuagym everyone can grow, whatever background you bring with you. We are not just colleagues, we are friends, willing to help and support each other. By joining us, you become a part of a joyful and energetic team.
Ready to join us?
Please do not hesitate to apply by clicking the ‘Apply for this Job’ button below! We look forward to receiving your CV and cover letter in English. We will get back to your application within 10 working days.
For any questions on the vacancy, please get in touch with the recruitment team at [email protected].
Once you’ve submitted your application, please keep an eye on your inbox. Please also check the promotion and spam folders to avoid missing any communication.
* Please note that we do not collaborate with third parties to fill this vacancy, so third parties are kindly asked not to contact us about this role.
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