Head of Growth
100% Remote
Hands on, highly analytical leader owning the end‑to‑end growth engine and channel P&Ls across TikTok Shop, Amazon, Meta/Insta, and overall DTC success. Responsible for CAC, MER, attribution, conversion, creative testing, retention, and the overall growth roadmap to scale revenue, subscriptions, and profitability.
*Currently using agencies and some in house resources. This person would work closely with agencies and make the necessary changes/recommendations as well as start building the growth engine in house when they believe it's time and can drive profitability!
Key responsibilities
Own total revenue strategy and P&Ls across TikTok Shop, Amazon, IG, Meta and DTC.
Define and operate channel economics (CAC, MER, ROAS) and optimize media spend allocation.
Build offer architecture, pricing, bundles, subscription strategy, and retention systems.
Lead analytics & reporting: maintain dashboards, attribution models, weekly KPI cadence, and executive reporting.
Manage creative testing framework and coordinate content/performance teams to scale winning assets.
Implement growth loops between channels (TikTok → Amazon/DTC → paid/social).
Drive subscription growth, repeat purchase rate, and MER efficiency.
Set testing roadmap (creative hooks, landing pages, promotions) and prioritize scaleable winners.
Hire, mentor, and align cross‑functional partners (media, creative, influencer, product, supply). Success metrics
Target CAC and MER improvements, subscription MRR growth, conversion rate lift, Amazon rank/velocity, LTV/CAC ratio, and % of revenue from TikTok Shop/Amazon/DTC. Must‑have qualifications
5+ years growth leadership in DTC/CPG with deep marketplace and social commerce experience.
Track record scaling Meta/Insta, TikTok Shop, Amazon.
Strong analytics (SQL/BI), attribution, LTV modeling, etc.
Hands‑on with creative testing, landing page CRO, and performance playbooks.
Excellent cross‑functional leadership and execution orientation. Salary: 150000 - 180000Experience: 5 - 10 years
