Head of Marketing

At Doist, our mission is to empower people with simple yet powerful tools.

We're a multidisciplinary, fully-remote, team that’s passionate about creating products, like Todoist and Twist, that improve people’s lives. We thrive on innovating new solutions to old productivity challenges and we seek to rethink how productivity tools are made.

Our Core Values

They are few, but they are mighty. From creating processes to decision-making and recruiting, we build our four core values into nearly every single thing we do.

• Ambition. You aspire to put a dent in the universe. You set high standards for yourself and those around you. You solve issues that have a high impact on our customers and our company.
• Mastery. You care deeply about the quality of your work. You’re continuously learning and pushing yourself to the limits of your ability. As a champion of your craft, you are also a champion of your well-being – you work intensely, then disconnect completely.
• Independence. Others can trust that you’ll deliver on time. You keep your word and trust your teammates to do the same. You are proactive, take ownership, and remain accountable with little or no direction.
• Communication. Your communication is clear, concise, and engaging. You keep others in the loop and never go radio silent. You speak respectfully and foster warm relationships through your interactions. You’re culturally and socially aware and can appropriately navigate social situations.

We invite you to visit our blog to learn more about us, our values, and how we work.

About You

The Head of Marketing role is one with several dualities. It’s a role where you need to zoom out to craft big-picture strategies while also rolling-up your sleeves and doing some of the actual work yourself. It’s a role that requires balancing creative and oftentimes artistic thinking with data-driven and highly analytical decision-making. In this role you’re a staunch advocate for the marketing team while also being deeply collaborative with other departments. You’re the Head of Marketing, and you’re a Leadership team member.

Straddling these dualities is a given for this role. If this is something that excites you, please read on!

To excel in this role, you are someone who is:

• Innately ambitious and motivated by high-impact work and finding creative solutions to make that work happen.
• Resourceful – Doist isn’t funded by VCs and our marketing budget is nothing near astronomical. Working within these financial limits should excite you, rather than deter you.
• A self-starter and can proactively guide your team, take ownership, and remain accountable with little or no direction.
• Both nurturing and direct. You hold your team to very high standards while genuinely caring about their personal growth and development. You want to see them excel both in and outside the workplace.
• A teamplayer. Marketing is one of teams that collaborates most with other departments. You must be willing to advocate for your teammates while building very close relationships and alignment with others (other Heads in particular).
• Excited by Doist’s mission to empower people with simple yet powerful tools. You’re moved by our vision to build a trustworthy, human, and affirming brand.
• Not afraid of ambiguity. You are great at planning ahead but are also pragmatic and able to quickly change course without getting flustered if new information arises.
• Committed to continuous learning and professional growth. As the Head of Marketing, you will not be “just a manager.” You’ll always have opportunities to sharpen your existing skills and learn new ones.

Your Role

• Guide and mentor a team of marketers with diverse talents, foster their professional development, and cultivate a culture of innovation, creativity, and continuous learning. When you join Doist, the marketing team will be seven people with areas of expertise including Content Marketing, Growth, Product Marketing and Community.
• Develop a strategic vision about where our branding and marketing can have the greatest business impact and create an environment that will allow the team to bring that impact to fruition.
• Collaborate with Doist Heads and Marketing teammates to plan, scope, and execute exceptional quality work at high speed across various channels, ensuring seamless alignment across all functions.
• Develop and manage the annual marketing budget, allocating resources across channels, analyzing spend/ROI for optimization, and forecasting expenditures per financial goals.
• Combine your knowledge of market trends, competitive landscapes, and various data sources to communicate key findings to the Leadership team and drive informed and strategic decisions.
• Remain on the vanguard of marketing technology, working to integrate technical advances like AI into our marketing stack to increase the team's efficiency and business impact.
• Continue to hone your functional expertise by jumping in to collaborate on a wide variety of marketing work – from drafting emails to writing in-app copy – when needed.

Requirements

Not sure the role is a good fit for you? That's okay! We'd still be happy to consider you. Here's what the process looks like:

1. Submit your complete application by May 30th at 2:00PM UTC. This includes a resume (or manually entered experience) and thoughtful responses to all the application questions. No cover letter needed!
2. Application screening. We read every application to understand your motivation, skills, and experience. Once your application has been reviewed, you'll receive a response regarding the status of your application by Friday, May 31st.
3. Value alignment interview with Brenna L. (CMO).
4. Role-specific interview with Dominique J. (Head of Product)
5. Take-home test project. This will be your opportunity to showcase your role-specific skills.
6. Culture contribution interview with Amir S. (CEO).

Benefits

Our perks and benefits are designed to provide the freedom and support you need to grow personally and professionally. Here’s what that looks like:

The basics

• Work from anywhere. Doisters can work from anywhere in the world. We never place restrictions on locations.
• Design your own schedule. Work during the time of day that’s best for you. Doisters are encouraged to work 8-hour days and no more than 40 hours/week.
• Competitive pay. Our formula-based salaries are calculated based on industry-benchmarked skills and geographical location – no stressful negotiation required

Expand your professional skills

• Continue your education. You’ll have a recurring budget to spend on attending conferences, taking courses, and purchasing books.
• Collaborate in person at retreats. Our team- and company-wide retreats are unforgettable. The connections that we make in person inspire us throughout the year.

Craft your ideal work environment

• Cozy up at a coworking space. Find a coworking space that’s right for you and Doist will cover the expense.
• Subscribe to apps and services. You’ll have a monthly budget to spend on services that help you do your job: home internet, work apps, music subscription, etc.
• Purchase the hardware you need. Every Doister has access to a recurring budget to spend on work-related equipment.

Focus on your well-being

• Recharge with generous time off. Doisters get 8 weeks (40 days) of PTO per year to use as they wish on vacations and national holidays.
• Spend time with your new baby. New parents receive 5 weeks of paid parental leave in addition to 13 weeks of paid pregnancy-related medical leave.
• Invest in your health and wellness. Take care of yourself with a monthly budget for things like a gym membership, healthy snacks, massages, health insurance, etc.

---

All information collected through this application is stored in Workable, Doist’s Applicant Tracking System, where it will be used for recruitment purposes only. For more information on how we handle candidate data at Doist, we invite you to review our recruitment privacy notice. For questions, please contact us at [email protected] (managed by Andrew Gobran Allan Christensen from People team).