Management | Google Ads / PPC | Acquisition Strategy
Responsibility: Ensuring the paid search team is driving growth across our portfolio of clients
Reports To: Head of Acquisition
Location: Hybrid/flexible - Leeds Head Office and working-from-home options
Compensation: Competitive Salary + Audit Bonus Scheme + 26 Days Paid Holiday
Mentor, guide, and manage the Paid Search team, ensuring consistent and outstanding service delivery
Lead quarterly review sessions for the Paid Search team members, ensuring their professional development is prioritised and career progression is in place
Lead, develop, and optimise our Paid Search service to ensure it is market-leading
Assist in the hiring process for any new team members we bring into the Paid Search team
Strategise, build, and execute high-spending Google Ad Campaigns. You will be strategising, building, and executing campaigns on Google Ads on an ongoing basis for a few of your own clients. In some instances, spending over £5,000 per day on the clients' behalf
Overseeing and retaining a diverse portfolio of clients across your department
Communicating with your team and your own clients regularly via Slack and Google Meet
Work closely with the Head of Acquisition to align on activity and progress of the Paid Search service
Implement and enhance eCommerce best practices within your department, including but not limited to paid ads, creative, CRO, landing pages, product strategy, Shopify, forecasting, analytical tools, etc.
Keep up to date with eCommerce best practices of tomorrow through training, research, etc.
Effectively communicate and collaborate across the Company
Think how our clients think
Demonstrate measurable improvement across our portfolio of Paid Search client results, correlating directly with strategies and ways of working that you've implemented
Pushing the Head of Acquisition/leadership. Questioning the way we do things and bringing new ideas to the table on a weekly basis
The Head of Acquisition is overheard saying to the COO, "The new Head of Paid Search is killing it, I can't believe how lucky we were to have found them…"
Have an immaculate track record in establishing robust, efficient, and highly effective strategies that are consistently delivering exemplary results for clients
Churn rates within the Paid Search service are the lowest they've ever been in 3 years
Have consistently raised the bar within the Paid Search team by placing an emphasis on employee development/progression
Have started to take on (and excelled) at Head of Acquisition-level responsibilities by thinking more big picture across Paid Search, Paid Social, CRM, and Creative services
Established the greatest Paid Search department in the country for e-commerce brands, recognised for consistently delivering exemplary results. Big e-commerce brands only want to come to Soar
You will have progressed up the ranks to Head of Acquisition
You will have made a name for yourself in the e-commerce industry
Have implemented a handful of new processes or technologies that have forever changed the way we do things
Have promoted a handful of PPC Managers to Senior PPC Managers
Contribute significantly to the overall success and growth of Soar With Us, ensuring the Paid Search department is integral to the agency's achievements
Will take complete ownership of your successes and failures
Are entrepreneurial with the ability to see the bigger picture
Have a proactive approach
Have exceptional attention to detail
Confident in building long-term relationships with your client base
Are able to self-manage and prioritise tasks efficiently
Have excellent leadership qualities
You need at least 3 years of experience running PPC campaigns for e-commerce brands at a high level
You need at least 2 years of management experience within the marketing industry
Previous agency experience managing a team of PPC Managers is strongly preferred. If not, you must have experience managing a small marketing team within an 8-9-figure e-commerce brand
A broad understanding of Shopify and e-commerce. If you've never heard of Shopify, Klaviyo or Triple Whale then this role won't be for you. You must have extensive knowledge of the operations and advertising strategies of high-level ecom brands
Top-notch research skills. With the need to pivot from client to client, you'll need to be able to do in-depth research and get up to speed on the industry and market quickly
