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Head of Product Marketing

Olo logo

United States
Base Salary
168k-240k USD

Job Description

Olo is a leading SaaS platform accelerating digital transformation in the restaurant industry, by helping customers deliver more personalized and profitable guest experiences. As a result, our digital ordering, payment, and guest engagement solutions enable hospitality at scale, helping brands to do more with less, and making every guest feel like a regular.
We’re looking for an experienced Head of Product Marketing with a track record of driving accelerated growth in a fast growing B2B, SaaS company. You will be a key member of the Marketing Leadership Team reporting to the EVP, Marketing, and helping to redefine what Product Marketing means to the organization. In this role you will help position and promote our complex product portfolio, driving topline revenue, market share, adoption, and retention for established and new Olo solutions, products, and services.
The Head of Product Marketing will lead a team of Product Marketing professionals and build connective tissue with cross-functional leaders to translate product and business objectives into compelling go-to-market strategies. You have extensive experience leveraging data insights and research to understand customer and product trends. You will guide a team to develop clear value propositions, positioning, pricing, and messaging that serve as the center of gravity for all release events, demand generation campaigns, as well as stakeholder awareness and training across all internal and external product GTM motions.
You have experience collecting competitive intelligence to articulate product differentiators, and you’re an expert at establishing strategic relationships with key industry analysts to feed and promote Olo’s innovation roadmap. You have a demonstrated ability to operationalize your strategy and mentor your team to achieve success. You thrive in a fast-paced environment where you are encouraged to take chances in the spirit of growth and learning.
This role also requires a proven ability to execute strategically with a focus on measurable outcomes. Key performance indicators include advancing growth metrics (product line ARR), product activation and adoption (NRR), competitive win rates, and expansion plays. This role requires building strong cross-functional partnerships including Product, Marketing, Partnerships, Sales, Sales Engineering, Sales Enablement, and CX to create long-term value for our customers and business.

What You'll Do

  • Innovation Roadmap Inspiration and Information: partner closely with Product and business unit leaders to inspire and inform financial business plans, which guide roadmap decisions and resource allocations. Leverage customer and competitive data and insights to create product development briefs, which clearly articulate customer problems to solve (value propositions), and marketplace whitespace to own (Olo differentiation)
  • Product Development Lifecycle: work closely with Product leadership to define and measure success for product development and product maturity stages (alpha, closed beta, open beta, GA gateways, etc.) including key decision trees for pricing, content, sales enablement, adoption, customer insights, etc.
  • Deep Product Expertise: foster a meaningful relationship with Product teams; maintain a deep understanding of our current product and product plans; lead the creation, design, and enablement of product demos; and ensure that all PMM work is guided with intimate knowledge of our products
  • Buyer and Product Insights, and Competitive Landscape: Gather, analyze, and respond to competitive intelligence, including win/loss analysis, in a timely manner that keeps our customer-facing teams confident and educated on how to articulate how Olo is better and why we’re winning
  • Strategic Narrative, Customer Value Propositions, and Messaging: craft and optimize solution/product-level value propositions, and messaging (including market, company, platform, product, and competitive positioning) for Olo solutions, products, features, and services to include ROI calculators, etc. that clearly articulate the tangible business and brand value of the solution through the eyes of our customers
  • Product Pricing and Packaging: develop, maintain and evolve new pricing/packaging models to sell the full value of their platform and full-stack solution offerings. Test various models directly with customers and prospects in the broad market in collaboration with Sales, and adjust as needed to best align with delivery of value
  • Thought Leadership and Content Strategy: work with our Corporate Communications/Brand Marketing and Content teams to craft a content strategy and build content that addresses every stage of the buyer’s journey, online and offline, from awareness to decision. Collaborate with Performance Marketing to launch demand generation campaigns for prospects and current customers
  • Partner Ecosystem, Integrations and Enablement: work with Strategic Operations and Business Development/Partnerships to determine opportunities and joint GTM plans for strategic technology partners. Ensure our partners and channels are equipped with the materials, training, and support they need in order to succeed in selling Olo
  • Sales CX Enablement: partner closely with Sales, Sales Engineering, Sales Enablement, and Customer Experience (CX) to equip teams to win more deals with messaging, sales strategies and plays, materials, tools, and market knowledge, with the aim of increasing close rates, competitive win rates, decreasing sales cycle length, increasing ACV
  • Measurement and Reporting: establish success metrics aligned to financial and strategic business goals related to product adoption and success. Generate, analyze, and report on data for key metrics at each stage of the product life cycle, generating action plans for continual performance improvement
  • Leadership and Culture: lead a team of talented Product Marketing professionals, fostering a culture of constant improvement, growth, and opportunity. Drive value for Product Marketing by providing cross-functional leadership with Product and GTM functions

What We'll Expect From You

  • 10+ years of product marketing experience in B2B enterprise software (restaurant industry technology experience preferred) skilled in roadmap strategy, solution/product positioning and messaging, pricing, training and enablement
  • Experience as a leader with proven ability to build creative, collaborative teams; develop people, and link performance to overall business objectives. Proven success building, developing and leading PMM teams of 5 or more
  • Ideally, experience at a company that has grown ARR from $100M to $1B
  • Experience determining product-market fit and delivering products to market
  • Proven experience launching new products and growing to a mature business
  • Proven ability to implement metrics-driven, process-based best practices and methodologies that result in scalable success. An analytical approach, creating and successfully executing against an action-oriented strategy
  • Strength in cross functional partnership in order to accelerate the roadmap to get to the ideal state for GTM (i.e., collaboration with data and product teams)
  • A highly developed Project Management capability that relies on well-executed organization and a strong influencing ability
  • Self-driven, high energy leader with excellent cross functional collaboration skills and the ability to lead and communicate cross-functionally with sales, marketing, product, engineering, customer teams, and other departments
  • Passionate about providing an exceptional customer experience
  • Excellent presentation and communication skills
  • Creative, resourceful, detail-oriented, and well-organized
  • Someone who excels when given responsibility and a sense of ownership

About Olo

Olo is the engine of hospitality powering the restaurant industry's digital transformation. As a leading open SaaS platform, we enable over 600 restaurant brands to jointly reach 85 million connected guests across approximately 78,000 locations. More than two million orders per day run on Olo's platform, allowing brands to maximize the convergence of digital and brick-and-mortar operations while raising the bar on hospitality. The result: brands do more with less and make every guest feel like a regular. With integrations to over 300 technology partners, our customers can build digital experiences with the largest and most flexible restaurant commerce ecosystem on the market. You have likely used Olo and not even known it! Learn more at
We’re remote-friendly. Since 2015, we have been evolving our culture to continue to support a more distributed workforce and now over 75% of our team works remotely across the U.S. If you're in the New York City area, you can choose to work remotely or from Olo's headquarters, located in Tribeca.
We offer great benefits, such as 20 days of paid time off, 10 separate sick days, 11 holidays, plus year-end closure, health, dental, and vision coverage for yourself and your family, a 401k match, remote-office stipend, company equity, a generous parental leave plan, volunteer time off, gift matching policy, and more!
Our best estimate of the compensation range for this opportunity is $167,602- $240,289 annually, depending on the experience you bring and your location. We look forward to discussing your salary expectations and our full total rewards offerings throughout the interview process.

We encourage you to apply!

We value diversity. At Olo, we know a diverse and inclusive team makes our workplace better. Don't meet every single qualification in the job description? Market data shows that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive, and authentic workplace that is free from discrimination and harassment; this allows us to make better decisions and better serve the communities we’re a part of. So if you're excited about this role but your previous experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
All applicants receive consideration for employment. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, pregnancy, age, marital status, veteran status, or disability status. If you require further accommodations or have questions regarding accessibility, please contact us at [email protected].

Advice from our career coach

To succeed as a Head of Product Marketing at Olo, you need to have extensive experience in B2B enterprise software, preferably in the restaurant industry. Here are some key tips to stand out as a candidate:

  • Highlight your experience in product marketing, especially in driving accelerated growth in a fast-growing SaaS company.
  • Showcase your leadership skills, particularly your ability to build and lead teams, and link performance to business objectives.
  • Emphasize your track record of launching new products and driving them to maturity.
  • Demonstrate your expertise in crafting value propositions, messaging, and pricing strategies for products.
  • Illustrate your ability to collaborate cross-functionally and drive partnerships to accelerate product development and GTM strategies.
  • Provide examples of how you have implemented metrics-driven processes and methodologies to achieve scalable success.
  • Highlight your experience in working with sales, marketing, product, engineering, and customer teams to deliver exceptional customer experiences.
  • Ensure your application reflects your creativity, attention to detail, organizational skills, and sense of ownership in previous roles.
  • Illustrate your ability to thrive in a remote-friendly work environment and your willingness to contribute to a diverse and inclusive workplace.

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About the job

May 18, 2024


168k-240k USD

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