Head of Product Marketing

We Breathe Life Into Data

At Komodo Health, our mission is to reduce the global burden of disease. And we believe that smarter use of data is essential to this mission. That’s why we built the Healthcare Map — the industry’s largest, most complete, precise view of the U.S. healthcare system — by combining de-identified, real-world patient data with innovative algorithms and decades of clinical experience. The Healthcare Map serves as our foundation for a powerful suite of software applications, helping us answer healthcare’s most complex questions for our partners. Across the healthcare ecosystem, we’re helping our clients unlock critical insights to track detailed patient behaviors and treatment patterns, identify gaps in care, address unmet patient needs, and reduce the global burden of disease.

As we pursue these goals, it remains essential to us that we stay grounded in our values: be awesome, seek growth, deliver “wow,” and enjoy the ride. At Komodo, you will be joining a team of ambitious, supportive Dragons with diverse backgrounds but a shared passion to deliver on our mission to reduce the burden of disease — and enjoy the journey along the way.

The Opportunity at Komodo Health:

The Product Marketing team at Komodo Health is responsible for crafting compelling messaging and positioning for our products, ensuring alignment with market needs and driving successful go-to-market strategies. This team collaborates closely with product, GTM, sales, and other cross-functional teams to achieve our business objectives.

This role exists to lead the development and execution of product marketing strategies that support Komodo Health's mission of reducing the burden of disease. The Product Marketing Leader will play a key role in driving product positioning, messaging, and go-to-market activities to drive product adoption and growth.

Looking back on your first 12 months at Komodo Health, you will have accomplished…

• Completed a detailed product-market fit analysis and competitive mapping, resulting in a defined competitive advantage and increased market share
• Created significant uplift in product opportunity identification and capture through comprehensive market intelligence efforts
• Developed core product metrics in partnership with the product team to craft product marketing KPIs
• Ensured collaboration with the demand generation, sales, operations and customer success teams to drive pipeline acceleration with product launches and sustaining product motions

You will accomplish these outcomes through the following responsibilities…

Product Positioning/Messaging

• Lead the development of crisp product messaging and positioning (including product value propositions) audiences, ICPs and personas to drive the overall product marketing strategy and emphasize differentiation and innovation
• Integrate portfolio product marketing approaches vs. a series of linear launches
• Develop customer segmentation against the backdrop of market trends and competitive landscape, to define competitive advantage or right to win
• Own product-market fit analysis, competitive mapping/analysis and market intelligence
• Use customer and market insights to quantify the product opportunity
• Work with product strategy leads on market intelligence initiatives to sharpen ‘where to play’ and ‘how to win’ decisions

Go-to-market (GTM)

• Lead launches across all tiers, from new product introductions to customer retention upgrades. Informs/influences, but does not define the product roadmap
• Partner with the GTM team on RACI design and evolutions for launch tiers, and execution
• Decide bill of materials (BOM) required for each launch tier and ensures delivery against BOM
• Review and refine critical GTM assets including product sheets, high-priority event content specific to product marketing, pitch decks, etc.
• Use performance data, best practices and trends to make adjustments to GTM assets as needed to encourage engagement and impact
• Partner with sales strategy on themes/plays in market
• Partner with the demand gen team to collaborate on campaign strategy and messaging that aligns with value propositions.
• May work in conjunction with the comms team on influential industry analyst briefings and reports
• Present at company-led customer events, internal events such as kickoffs, and industry conferences/panels

Leadership

• Deploy impactful PMM planning and prioritization in conjunction with the wider marketing team that integrates product roadmap, GTM and demand gen requirements for launches
• Evaluate and decide what product marketing investments are needed for success, in both deliverables and resourcing
• Build KPIs for product marketing’s impact on the organization, as well as launch-specific KPIs, to measure and report on the performance of all product marketing deliverables and how they ladder into corporate KPIs
• Lead team with a strong emphasis on developing talent and expanding their skill sets as product marketers for career growth
• Encourage an open, transparent environment on team to support collaborative problem solving, empathy and diversity of thought

What you bring to Komodo Health (required):

• 8+ years of experience in product marketing leadership
• Proven experience in product marketing, with a track record of driving successful product launches and customer adoption
• Experience working in a marketing function that serves healthcare, life sciences, or healthtech industries
• Prior experience developing product messaging and positioning aligned with market needs that resonates with target audiences
• Effective leadership and communication skills
• Ability to collaborate effectively with cross-functional teams including Commercial and Technical teams
• Experience in portfolio product marketing and working with demand generation, GTM, and sales team

Additional skills and experience we’ll prioritize…

• Advanced degree in marketing or business administration

Compensation at Komodo Health

The pay range for each job posting reflects a minimum and maximum range of pay that we reasonably expect to pay across all U.S. locations and may span more than one career level. We carefully consider multiple business-related factors when determining compensation, including job-related skills, work experience, geographic work location, relevant training and certifications, business needs and market demands.

Where You’ll Work

Komodo Health has a hybrid work model; we recognize the power of choice and importance of flexibility for the well-being of both our company and our individual Dragons. Roles may be completely remote based anywhere in the country listed, remote but based in a specific region, or local (commuting distance) to one of our hubs in San Francisco, New York City, or Chicago with remote work options.

What We Offer

This position will be eligible for company benefits in accordance with Company policy. We offer a competitive total rewards package including medical, dental and vision coverage along with a broad range of supplemental benefits including 401k Retirement Plan, prepaid legal assistance, and more. We also offer paid time off for vacation, sickness, holiday, and bereavement. We are pleased to be able to provide 100% company-paid life insurance and long-term disability insurance. This information is intended to be a general overview and may be modified by the Company due to business-related factors.

Equal Opportunity Statement

Komodo Health provides equal employment opportunities to all applicants and employees. We prohibit discrimination and harassment of any type with regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.