Influencer & Affiliate Specialist

Responsibilities:

• Develop and implement strategies to grow brand awareness and revenue growth within healthcare professionals (doctors, nutritionists, therapists,etc), and lifestyle communities through paid and affiliate channels.
• Recruit, onboard, and nurture relationships with influencers and affiliate partners to ensure alignment with brand messaging and goals.
• Source industry-specific affiliates to expand our network and reach.
• Facilitate regular communications within the affiliate and influencer community, sharing updates, opportunities, and best practices.
• Collaborate with the marketing team to create compelling campaigns with our influencers and affiliates that resonate with the target audience.
• Monitor and analyze performance metrics to optimize engagement and outreach strategies.
• Implement performance tracking and reporting systems to evaluate the effectiveness of the affiliate program.
• Prepare materials for influencers and affiliates, ensuring consistency with brand guidelines and messaging.
• Support with editing video content from influencers and assist with uploading content to respective drives as needed.
• Negotiate contracts and commissions with influencers and affiliates, ensuring alignment with brand values and objectives
• Collaborate with cross-functional teams to develop incentives, promotions, and materials to support affiliate partners.
• Stay updated on industry trends, competitor strategies, and emerging opportunities to adapt the affiliate program accordingly.
• Ensure compliance with all relevant laws and regulations, such as the Federal Trade Commission's guidelines.
• Support the marketing team with ongoing gifting and PR mailers

Requirements

Qualifications:

• Bachelor’s degree in marketing, business, or a related field

• 2+ years of proven experience building and scaling influencer and affiliate programs

• Strong collaboration skills and ability to operate both creatively and analytically to communicate ideas and strategies between cross-functional stakeholders

• Proficiency in data analysis and reporting tools

• Familiarity with affiliate marketing platforms (e.g. ShareASale, Impact, Superfiliate, etc)

• Strong knowledge of healthcare and industry professionals

• Strong organizational skills with great attention to detail

• Ability to work independently and collaboratively in a team

• Up-to-date knowledge of industry trends and best practices

• Self-starter, who has previous experience at a high-growth, fast-paced startup.

• Passion for wellness community and herbal medicine