Influencer Manager

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a high-growth startup AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $11.22 million AUD (roughly $7.5 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good.

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

As our Influencer Manager, you’ll lead our strategy for influencers and content creators that brings new bums to the fold and meeting our acquisition goals, while retaining the magic of our brand. You’ll use your expertise and creative flair to lead the creation of all our social influencer content (while getting on the tools yourself) by developing a thriving network of influencers and sharing insightful performance reports to help us optimise for high engagement and growth.

While we’re looking for someone independent who can operate autonomously, you’ll be reporting to our Director of Growth Marketing and collaborating closely with other teams throughout the day. You’ll champion our brand through thoughtful creative briefs and by helping to shape content, ensuring the results are unique, bold and memorable and deliver on (or exceed!) agreed goals and KPIs.

If you worked here this past month here are some things you might have been involved in:

• You’ve leaned into your strong industry understanding to effectively negotiate rates and contracts with agencies and influencers
• You’ve developed clear and comprehensive briefing packs that ensure influencer content received is on brand and will drive conversions too
• You gave critical feedback to our social UGC campaigns on what will resonate with different audiences
• You developed partnerships with like minded brands that helped get us closer to our new customer goals

Our team spans across the US and Australia, and we’re open to amazing candidates from anywhere in these two hubs. We’re not immune to the effects of challenging time zones, but we look to solve this by committing to 3-4 hours per day of collaboration time, which sees our US team aligning to PST afternoons and our Australian team sometimes diving into earlier mornings.

Let’s talk about you

You’re a super strategiser

You’re an expert in what makes social audiences tick and know how to meld industry best practice with the magic of our brand to create and implement a kick-butt influencers strategy that also delivers on our acquisition goals.

You eat content for breakfast

You have a strong ‘test and learn’ mentality to content creation, and a passion for understanding which content performs and why. You can take learnings from past posts or campaigns and apply them to inform and guide future decisions and strategy. You’re familiar with creator platforms, with a proficiency in utilising CMPs for insights (e.g., CreatorIQ).

You know when to leave a party

You’ve developed a knack for leaving the party right before it gets lame (or awkward?) and you have an innate sense of when the time is right to pull back or pivot. You understand the nuances of platforms and you think strategically on how to combat content-fatigue and algorithms.

You play hard and fast

You are super organised and detail-oriented, and you thrive in the fast-paced online environment. You’re able to stay nimble and adaptable, and can jump on a viral trend or new platform and make it on-brand. You manage your time well and can keep multiple plates spinning by prioritising the tasks you have on the go.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world,generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (98%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.