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Lead Product Marketing Manager

Deputy logo

United States
Base Salary
139k-148k USD

Job Description

At Deputy, we empower businesses to build thriving workplaces - ones where staff are engaged, customers are served well, businesses are legally compliant, and companies’ profits thrive. Our reach extends across 70+ countries worldwide, serving more than 320,000 workplaces.
Deputy is a global SaaS workforce management company headquartered in Sydney, San Francisco, and London, backed by top investors and recently surpassed 100m ARR. We've helped millions of workers across industries and aim to empower 60% of the global workforce. If you're passionate about improving the world of work, one shift a time, join us at Deputy and help shape the future of hourly employment!
You do not need to match every listed expectation to apply for this position. Here at Deputy, we know that diverse perspectives foster the innovation we need to be successful, and we are committed to building a team that encompasses a variety of backgrounds, experiences, and skills.
The Role
We’re looking for a passionate, strategic and customer-obsessed Lead Product Marketer who can help drive new initiatives forward. You would be responsible for partnering with our Product and CS teams to shape strategy and identify new opportunities, as well leading go-to-market strategy and execution with cross-functional partners. The right candidate can tease out customers’ real needs, develop data-driven business cases for action, create compelling narratives for our customers, and evangelize new products throughout the broader GTM organization. You can easily pivot from strategy to get-it-done mode.


  • Drive global go-to-market strategy for new products and features across Australia, UK and US markets. Including competitive analysis, messaging and positioning, sales enablement and customer communications
  • Manage cross-functional stakeholders during the go-to-market process to ensure the business is ready to sell, support and market the product or feature at the time of launch
  • Develop deep market, and customer insight to inform the portfolio roadmap and business marketing strategies
  • Lead efforts to validate future product and feature concepts through customer interviews, research, and analysis of user data
  • Partner closely with product management and business leaders to prioritize the product roadmap
  • Develop opportunity assessments and business cases to drive product growth
  • Be the voice of the customer by developing deep insights about customers, global trends and competitors to shape marketing, sales, and product strategy, as well as the future roadmap
  • Act as a strategic partner to your counterparts in product, business development, sales and marketing
  • Work closely with Product Managers to identify needs and sharpen product offerings based on feedback from customers, sales, and competitive offerings

Qualifications and Requirements

  • BS/BA degree preferred
  • 5-8 years of experience in relevant product, marketing or strategic insights roles
  • Direct product marketing experience with a track record of driving rapid growth of innovative technologies (SaaS marketing a major plus)
  • Ability to position innovative products and tell compelling stories through messaging briefs and marketing collateral; experience creating sales narratives and pushing out narratives through a sales team
  • Demonstrated success and passion for collecting and using customer insight to drive strategic decisions
  • Experience sizing and prioritizing market opportunities and building business cases
  • Top-notch analytical experience. Comfortable collecting and analyzing data from sources like Salesforce and surveys
  • Excellent communicator with the ability to influence in a highly cross-functional, matrixed organization comprising Sales, Marketing, Product, Finance, Support, and Customer Success teams
  • Exceptional time and project management skills. Ability to manage multiple components of a project, keeping all contributors on pace with deliverables and ensuring high-quality and timely delivery of outcomes
  • Is a team player and collaborates effectively with team members and cross-functional partners alike
  • HR/Workforce Management technology experience a plus, but not required
The pay range for this position takes into account multiple factors that are all considered to determine an individual candidate’s starting pay. These factors include but are not limited to: market factors, experience, technical and non-technical skills, education, certifications, and other business acumen. This range does not include any potential incentive programs, such as individual or organizational performance bonuses.
For candidates based in the San Francisco Bay Area or New York City, the pay range for this position is $153,000 - $163,000.
For candidates based outside San Francisco Bay Area or New York City, the pay range for this position is $139,000 - $148,000.

Employee Perks

- Employee Stock Ownership
- Competitive Compensation Packages
- 401k Company Match
- Comprehensive Health Benefits
- Commuter Reimbursement Program
- Flexible Work Schedule
Deputy believes in equal opportunity and that inclusiveness and diversity promotes innovation. Our global team members are from a variety of cultures. And we welcome different perspective and skills.

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About the job

Jun 9, 2024


139k-148k USD

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