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Forbes Advisor is looking for a Lifecycle Marketing Executive to help build and deliver brilliant lifecycle marketing campaigns. This is a hands-on execution role for someone who loves getting campaigns live – building, testing, and optimizing email, SMS, and other lifecycle communications across one or two of our verticals.
You’ll work closely with your CRM Manager to bring the lifecycle strategy to life, collaborating with teams across Product, Data, Design, and Commercial. Day to day, you’ll build and schedule campaigns, set up audience segments, and help make sure everything ships on time and to a high standard.
The person we’re looking for is well-organized, detail-oriented, and takes real pride in getting things done accurately and on time. You’re a self-starter who’s adaptable, comfortable juggling several campaigns at once, and happy to test and learn (even when that means test and fail).
This role reports to the Senior CRM Manager.
Key Responsibilities:
Execution & Delivery:
Working with the wider CRM team, build, schedule, and send lifecycle campaigns across email, SMS, and beyond – making sure every send is accurate and goes out on time
Set up customer journeys, audience segments, and messaging templates within our customer engagement platform, Braze
Manage campaign timelines and keep stakeholders updated on progress
QA campaigns end-to-end before launch, checking content, links, segments, and rendering
Creative & Content:
Produce and adapt campaign copy in partnership with our internal teams
Build campaign visuals using our customer engagement platform, in partnership with our Design team
Help keep creative consistent and high-quality across campaigns
Strategy & Support:
Support your CRM Manager in bringing the lifecycle strategy for your vertical(s) to life
Contribute ideas and campaign recommendations to grow lifetime value, upsell, and cross-sell
Help build and run the test-and-learn roadmap
Reporting & Analysis:
Pull campaign reporting from our customer engagement platform and Tableau
Track campaign performance against KPIs and flag results and learnings to the team
Share regular updates on tests performed and week-on-week / month-on-month performance changes
Qualifications:
2+ years of hands-on experience working directly in lifecycle/CRM in a D2C or comparison business
Highly organized and detail-oriented, with a track record of delivering accurate work to deadlines
A self-starter and clear communicator who enjoys collaborating across teams
Comfortable working with data and quick to learn new tools
Nice to have: hands-on experience with Braze, or an equivalent customer engagement platform
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This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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