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Marketing Analyst

Prepared Hero logo

United States
Base Salary
65k USD
Prepared Hero

Job Description

About Prepared Hero

Prepared Hero is an innovative DTC ecommerce brand dedicated to equipping individuals with high-quality, reliable products for unexpected situations. Our range extends across various categories, ensuring our customers are prepared and confident to face any unforeseen circumstances in their daily lives.

As a trailblazer in the industry, Prepared Hero is committed to providing a seamless, user-friendly shopping experience, ensuring our customers have easy access to our life-saving and convenient products. We stand for readiness, quality, and a customer-centric approach, promising peace of mind and preparedness. Our mission goes beyond transactions; we aim to educate and empower communities to be their own heroes.

About the Role

We are seeking a talented and analytical Marketing Analyst to join our team. The ideal candidate will have a strong background in data analysis and a passion for understanding consumer behavior. You will play a crucial role in optimizing our marketing efforts by providing actionable insights and recommendations. Your work will directly impact our ability to attract, engage, and retain customers in a competitive direct-to-consumer market.


What you will do:

  1. Data Collection and Analysis:
  • Gather and analyze data from various sources, including sales, web analytics, social media, and customer feedback.
  • Identify trends, patterns, and insights that can inform marketing strategies and decision-making.
  • Market Research:
    • Conduct primary and secondary research to understand market conditions, consumer preferences, and competitive landscape.
    • Analyze survey data, focus group results, and other research findings to support marketing initiatives.
  • Campaign Performance Analysis:
    • Monitor and evaluate the effectiveness of marketing campaigns across multiple channels.
    • Provide detailed reports and presentations on campaign performance, including ROI and other key metrics.
  • Customer Segmentation:
    • Develop and refine customer segmentation models to target specific consumer groups effectively.
    • Provide recommendations for personalized marketing tactics to enhance customer engagement and retention.
  • Dashboards and Visualization:
    • Create and maintain dashboards to provide real-time insights into marketing performance.
    • Use data visualization tools to present findings in a clear and compelling manner.
  • Strategic Recommendations:
    • Collaborate with marketing and product teams to develop data-driven strategies and initiatives.
    • Offer actionable recommendations to improve marketing efficiency and effectiveness.
  • Forecasting and Budgeting:
    • Conduct predictive analysis to forecast future market trends and consumer behaviors.
    • Assist in budgeting and financial planning for marketing activities.

    What we are looking for:

    • Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field.
    • Proven experience as a Marketing Analyst or similar role, preferably in a direct-to-consumer business.
    • Strong proficiency in data analysis tools (e.g., Excel, SQL, Google Analytics, Data Studio / Looker).
    • Experience with market research techniques and tools.
    • Excellent analytical and critical thinking skills.
    • Ability to interpret complex data and provide actionable insights.
    • Strong communication and presentation skills.
    • Detail-oriented with strong organizational and time management abilities.


    • Base range of $65,000 - 80,000 with flexibility depending on background and experience;
    • Comprehensive medical insurance reimbursement package for medical, dental, and vision
    • Unlimited PTO + Regional Holiday time off
    • End-of-year bonus;
    • 401k + company match
    • Wellness & workspace budget;
    • Fully remote position with flexible working schedule.

    Advice from our career coach

    As a Marketing Analyst at Prepared Hero, you will play a crucial role in optimizing marketing efforts by providing actionable insights and recommendations. To stand out as a successful applicant, you should demonstrate strong analytical skills, proficiency in data analysis tools, and experience in market research techniques.

    • Highlight your proficiency in data analysis tools such as Excel, SQL, Google Analytics, and Data Studio/Looker.
    • Showcase your experience in market research to understand consumer preferences and competitive landscapes.
    • Demonstrate your ability to interpret complex data and provide actionable insights to improve marketing efficiency.
    • Emphasize your strong communication and presentation skills to collaborate with cross-functional teams and offer strategic recommendations.
    • Illustrate your detail-oriented approach, organizational skills, and ability to manage multiple tasks effectively.

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    About the job

    Jun 5, 2024


    65k USD

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