Marketing Analyst PA

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Summary:

As a Marketing Analyst in a company within our network, you will be responsible for supporting data-driven decision-making and optimizing marketing strategies. This position involves analyzing marketing data, conducting research, and providing actionable insights to improve marketing campaigns, measure performance, and drive business growth.

Key Responsibilities

• Analyze marketing data for insights and areas of improvement
• Conduct market research, generate reports and dashboards for key metrics
• Collaborate cross-functionally, provide data-driven recommendations, and stay updated on industry best practices and emerging technologies.

Qualifications

• Bachelor's degree in marketing, statistics, business, or a related field. Master's degree or certification in data analytics is a plus.
• Proven experience in marketing analytics or a similar analytical role.
• Strong analytical and problem-solving skills, with the ability to extract insights from complex data sets.
• Proficiency in statistical analysis, data visualization, and data manipulation tools (e.g., Excel, SQL, Tableau, Google Analytics).
• Familiarity with marketing automation platforms and CRM systems.
• Understanding of marketing principles and strategies.
• Strong attention to detail and ability to work with large data sets accurately.
• Excellent written and verbal communication skills, with the ability to present findings and insights effectively.
• Strong project management skills and ability to prioritize and meet deadlines in a fast-paced environment.
• Collaborative mindset and ability to work effectively in cross-functional teams.