Marketing and Community Manager (Binance Labs)

Responsibilities:

• Develop effective marketing and brand communication planning and ultimately expand Binance Labs digital footprint and brand awareness globally across different target audiences.
• Quickly develop a deep understanding of the company's products and users; expand growth channels and traffic, and promote brand activities.
• Select appropriate media according to respective strategic purposes; build rapport with tech, finance, and crypto related media, both traditional and digital.
• Create contents and incorporating SEO best practices into writing to expand outreach.
• Innovate new ways to increase brand awareness and keep up to date on modern marketing trends.
• Coordinate AMAs, webinars and offline events as well as revamp official social channels/ webpage to activate Binance Labs developer community and share Binance know-hows.
• Provide marketing and PR related value creation support (e.g., marketing plan advisory, media connections, etc.) as needed by portfolio projects.

Requirements:

• 5-7 years of marketing and communications experiences within the fintech/ VC/ blockchain space.
• Native level proficiency in both written and spoken English. Strong in communications and language expression capability (comfortable with hosting/ facilitating community events).
• Content creation and/or editorial experience (in news, tech, finance preferred).
• Proven track record in managing communities in the web3 space, preferably with developer relations experiences
• Strong comprehension ability in finance and technology related topics; Understanding and experience in blockchain technology is a plus.
• Fundamental understanding of web traffic metrics, analytics and content optimization.
• Experienced in media interaction and relationship development.
• Self-driven and strong sense of ownership.

Working at Binance