About the Company
Our client runs a specialty meat shop known for custom processing and high-end specialty products. They've built a loyal following on TikTok, Instagram, and Facebook, and are now expanding into e-commerce and niche shipping (not bulk) through a new Shopify store. Alongside product sales, they're growing an educational arm — teaching their audience how to make their own specialty products at home with plans to explore paid educational content down the line.
About the Role
This is a strategic marketing and e-commerce role, not a traditional admin-focused VA position. The client's in-house team handles content creation (filming and basic editing), so this role is about turning that content and audience into results: running ads, building out funnels, and growing the customer base. There's strong potential to grow into a full-time role as the relationship develops.
Key Responsibilities
Plan, launch, and manage paid ad campaigns on Meta and TikTok to drive lead generation and audience growth
Streamline the customer journey from social media → Linktree → Shopify store, removing friction at every step
Support the build-out of email/SMS marketing — including setting up systems to capture and organize customer data for future campaigns
Help grow the brand's audience across TikTok (primary focus), Instagram, and Facebook
Provide light support on content calendar, scheduling, and posting as needed (creative execution stays in-house)
Support funnel-building for both product sales and the brand's educational/how-to content
Flag and help explore growth opportunities on emerging channels (e.g. YouTube)
As the role grows toward full-time, take on some traditional VA support such as inbox and calendar management
Monitor website and e-commerce performance, flagging and helping resolve issues as they come up
Help create and maintain SOPs and internal processes to keep workflows smooth as the shipping and e-commerce side scales up
Added to What We're Looking For:
What We're Looking For
Proven experience running Meta and/or TikTok ad campaigns focused on lead generation and growth
E-commerce experience, ideally with Shopify
Strong understanding of funnel-building and link-in-bio tools (e.g. Linktree)
Comfortable with Canva and CapCut for light editing/posting support
Familiarity with Trello, Outlook, and Google Drive
A self-starter who's comfortable with flexible, async communication and non-traditional working hours
Bonus: experience setting up email/SMS marketing tools (e.g. Klaviyo)
Nice-to-have: iPhone user (for seamless iMessage/photo/video sharing)
Why This Role
This is a great fit for someone who wants real ownership over growth strategy rather than just execution — the client is hands-on with content but is looking for a partner who can take the lead on ads, funnels, and turning an already-engaged audience into consistent sales. There's clear room to grow into a full-time position as the partnership proves out.
Assist World is a virtual assistant staffing company that places remote administrative professionals with clients across various industries. The company serves diverse clients including a long-established mobile swim school in Florida and a luxury jewelry design business. Assist World matches detail-oriented virtual assistants with roles involving scheduling, client communication, appointment coordination, and operational support. The company emphasizes remote work flexibility and offers performance-based bonuses to incentivize quality service delivery.
