Berlin,London,New York, EMEA Remote
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Hello👋I am Tim, CEO and Co-Founder at Kayzen, and I am now looking for a Marketing Lead to join our team 🙌
In this role, you will be leading all aspects of marketing at Kayzen, sharpening our positioning as a leading, performance-focused DSP for CTV and mobile app advertising. But wait, you have not heard of Kayzen before? 😃
Kayzen is a mobile demand-side platform (DSP) dedicated to democratizing programmatic advertising. We enable leading apps, agencies, media buyers, and brands to run programmatic customer acquisition, retargeting, and brand performance campaigns through our self-serve and managed service options. Built on the three core pillars of performance, transparency, and control, Kayzen powers the world’s best mobile marketing teams with bespoke solutions that fuel business growth and deliver a competitive advantage. With an unprecedented scale of 300B+ daily ad requests from 1.6B+ unique users worldwide, we serve up to 1B+ ads per day in 180 countries. Kayzen is accessible through our APIs and user interface.
The Team
You will be part of the GTM (Go To Market) group, working with a carefully selected, diverse and globally distributed team spanning customer success, sales & business development, product and more functions. We are highly motivated and aligned in our quest to disrupt the multi-billion dollar mobile and CTV ad-tech industry.
The Role
Your role requires a deep understanding of the advertising technology industry with its various actors, such as advertisers, agencies, ad platforms (DSPs, SSPs, Measurement, etc). Kayzen offers a leading technology platform used by a diverse set of customers (multiple ICPs: Apps, Agencies, Media Buyers) who aim to get performance outcomes from ad campaigns running on CTV and mobile apps. The unifying element of our customers is that they choose Kayzen for our ability to deliver measurable results while giving them full transparency and control. Whether the outcomes they look for are app installs, new customers, purchases and repeat purchases or upper funnel goals like engagement and brand lift. The main geographic market focus is on Europe and the US. The Kayzen team members, customers, partners and vendors you will interact with are primarily based in Europe and the US. You will be responsible for taking over and growing a lean and highly effective team covering all aspects of our marketing: demand generation, growth, product marketing, content, CRM, sales enablement, partnerships and events. You will be reporting to Tim (CEO) or another executive leader.
Responsibilities
Requirements
What do we offer?
Kayzen is an app demand-side platform (DSP) dedicated to democratizing app advertising on Mobile and Connected TV devices. The company enables leading apps, agencies, media buyers, and brands to run programmatic customer acquisition, retargeting, and brand performance campaigns through self-serve and managed service options. Built on three core pillars of performance, transparency, and control, Kayzen powers performance marketing teams with bespoke solutions. The platform processes unprecedented scale with 300B+ daily ad requests from 1.6B+ unique users worldwide, serving up to 1B+ ads per day across 180 countries.
