About Verato
Verato, the identity experts for healthcare, is a high growth healthcare technology company that enables better care everywhere by providing the single source of truth for identity to organizations across the care continuum. Over 80 of the most respected brands in healthcare rely on Verato’s next generation cloud identity resolution platform for a complete and trusted 360-degree view of their patients, provider networks, and customers in their communities. With significant market momentum building towards digital health transformation, Verato is experiencing hyper customer and revenue growth, doubling in last 15 months alone and growing over 50% annually over the last 3 years. More importantly, Verato celebrates 99% customer retention, exemplifying the fact that customer obsession is at the center of our growth story.
Core to Verato’s strategy for continued growth is our drive to build a strong people-first culture that attracts, develops and retains the best skills and talent in the world. Verato operates on the simple notion that a company must first and foremost take care of its employees. In turn, these employees will take care of the company’s customers, and these customers will take care of the company’s shareholders. Verato believes in empowering teams with the best tools and development available. Staff receive opportunities to expand their knowledge in areas of technology (e.g. big data, distributed/cloud computing, complex algorithms), healthcare and organizational development. As Verato continues a trajectory of high-growth and high impact, each member of the team gets an influential front-row seat as we execute our business strategy. Together, we can make a profound and positive change in healthcare as we know it today.
Verato Values
We are focused on continually raising the bar on excellence across the organization, from marketing to engineering to customer service. Our guiding principles are to Make a Difference, to be Trustworthy and to be Customer Obsessed.
Verato employees have a precise focus on proactively protecting the privacy and security of all systems while always ensuring they are following documented policies and procedures.
ABOUT THE POSITION:
The Marketing Operations Manager plays a crucial role in supporting go-to-market leadership in strategy, technology, and analytics. This position involves owning and optimizing the tech stack to ensure the right tools, processes, data, and insights are in place to continually enhance the efficiency and effectiveness of our marketing campaigns. As the primary analytics member on the team, you will integrate data across systems to fuel the team’s decision-making processes thru targeted data integration, analytics and reporting, helping Verato lower the cost of acquisition while increasing the pipeline.
Reporting into the marketing function, this role will be part of a cross-functional operations team, working closely with sales, finance, and customer operations to maintain alignment and achieve joint success. This position reports to the Senior Director of Demand Gen.
ESSENTIAL FUNCTIONS AND DUTIES:
The right candidate will...
- Collaborate on solving problems, getting in the weeds to understand stakeholders needs and deliver solutions
- Demonstrate expertise in lead management and understanding how leads move through the funnel from acquisition to closure
- Build and maintain systems that stakeholders trust and delight in using
- Own the health of the database, ensuring the data is clean and can be
segmented/mined - Generate actionable insights from data that power improvements in our marketing
machine, via easy to consume reports - Explore genAI, determine the right tools needed to achieve goals, implement, and enable teams
- Evangelize simplified solutions to gain buy-in and foster enthusiasm for change
Required Skills
- 5+ years of experience working in marketing operations
- Expertise in Salesforce, Marketo, Google Analytics, Tableau, Looker, Power BI or similar,
program management tools. A knowledge of self-service ETL tools like Alteryx or Talend
is a plus. - Understanding of lead / account scoring models and experience managing and refining
- Highly skilled in utilizing and analyzing data to drive decision making
- In-depth knowledge of processes and experience in executing complex operations, with
an ability to identify opportunities for simplification - Revenue-driven mindset, ensuring all analytics, tools, and processes contribute to
business growth - Bachelors degree or equivalent experience
Preferred Skills
- Experience in healthcare technology organizations
- Proficiency in website management and maintenance
- Knowledge of Demandbase
United States
